research-automation
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Morning Consult asks again tomorrow
A battery retailer needed to see beyond the national average. Morning Consult’s answer reveals how daily polling became a business in its own right.
Streetbees heard the consumer. Then it ran out of runway.
Its chat-style research helped brands rethink coffee, grooming and the weekly shop. After administration and an asset sale, Streetbees is attempting a new chapter with the same valuable idea: ask people better questions.
Macrobond wants your next chart to be your last rebuild
The financial research company made a business out of keeping data, analysis and charts connected. Now it is taking that same idea into interactive publishing and AI.
Zappi Put Market Research on Fast-Forward. Then It Learned Speed Wasn’t the Product.
The Boston-based insights company began by making surveys faster and cheaper. Its bigger bet is that every test should make the next decision smarter - a useful playbook for any team drowning in one-off data.
The Survey Tollbooth That Learned to Spot a Liar
PureSpectrum built a pay-per-complete marketplace for the least glamorous, most consequential part of research: finding real people and keeping bogus answers out. Now it is turning that quality layer into infrastructure for surveys, synthetic panels and AI-native fieldwork.
Discuss Turned the Focus Group Into Software. Now It Wants to Make Research Remember
The Atlanta-based research platform spent a decade making customer conversations easier to run. Its next bet is harder: joining human interviews, AI agents and survey data without turning insight into synthetic mush.
Ayush Garg Started With One Annoying Download. Now He’s Rewriting the Research Workflow.
Before AnswerThis became a research platform used around the world, it was a teenager’s refusal to keep downloading papers one by one. Ayush Garg has spent years turning that small irritation into a larger argument: scientific work should move at the speed of the questions, not the software.
Gary Ellis Is Betting That AI Still Needs Someone to Ask the Room
The Remesh CEO came to software through scientific research and political campaigns. Now he is arguing for a more useful bargain with AI: let machines organize the conversation, but keep real people in the room.
Remesh Put 1,000 People in One Focus Group - Then Taught the Crowd to Sort Itself
The Cleveland-born research company found a sharp way out of the survey-versus-focus-group tradeoff: let hundreds of people speak freely, then let participants help reveal which ideas matter. Its newer AI assistant, Remy, is trying to carry that logic from the first question to the final decision.
AnswerThis
AnswerThis is an AI research assistant that turns literature reviews from months of work into minutes. It searches a database of more than 250 million academic papers and answers complex scientific questions with line-by-line, verifiable citations. Founded by University of Richmond seniors Ayush Garg and Ryan McCarroll and backed by Y Combinator (Fall 2025), the platform is used by over 250,000 researchers and crossed $1M in annual recurring revenue within eight months.
Rally UXR
Rally UXR is a New York-based user research CRM that helps enterprise product and research teams talk to their users at scale. It replaces spreadsheets and disconnected tools by unifying participant management, recruitment, scheduling, incentives and governance in a single platform, letting teams run more research safely and in compliance. Founded in 2021 by Oren Friedman and Alec Robins, Rally is a Y Combinator (W22) company that raised an $11M Series A in June 2025 and has supported research with more than 10 million users across customers like Sonos, Adobe, GitLab, MongoDB and Webflow.
Alexandra Frankel
Alexandra Frankel is the CEO of Getwizer, a New York-based hybrid consumer insights platform that fuses AI automation with human research expertise to run fast, custom, modular studies for brands like Mars, Coca-Cola, Paramount and Puma. A McGill-trained psychologist with a master's in quantitative methods from Columbia, she rose through roles at Nielsen, Ipsos, NBCUniversal, Simulmedia and Hotspex before spending five years at Getwizer as head of insights and strategy, then taking the top job in February 2025. She has two prior research-startup exits (to Nielsen and Ipsos), two industry innovation awards, a notable streak of NFT consumer studies, and a nonprofit children's book venture, Rainbow Zebra Co., built around teaching kids kindness.
Strella
Strella is an AI-powered customer research platform that lets product, UX, and marketing teams run in-depth, AI-moderated interviews at scale and get synthesized insights in hours instead of weeks. Its adaptive AI moderator conducts dynamic, probing conversations, handles recruitment and scheduling, and turns raw interviews into highlight reels and reports - combining the speed of surveys with the depth of qualitative interviews. Founded in 2024 by Lydia Hylton and Priya Krishnan, the New York company raised a $14M Series A in October 2025 led by Bessemer Venture Partners and counts Amazon, Duolingo, Chobani, and Apollo GraphQL among its customers.
Suzy
Suzy is a New York-based AI consumer intelligence platform that lets enterprises run quantitative surveys, qualitative interviews, and conversational research against high-quality consumer audiences in a single connected system. Founded by serial entrepreneur Matt Britton in 2018, Suzy reframes traditional market research as a real-time 'Decision Engine' that turns fragmented marketing intelligence into action for brands like Microsoft, Google, PepsiCo, Netflix, and Coca-Cola.