Alexandra Frankel

Alexandra Frankel is the CEO of Getwizer, a New York-based hybrid consumer insights platform that fuses AI automation with human research expertise to run fast, custom, modular studies for brands like Mars, Coca-Cola, Paramount and Puma. A McGill-trained psychologist with a master's in quantitative methods from Columbia, she rose through roles at Nielsen, Ipsos, NBCUniversal, Simulmedia and Hotspex before spending five years at Getwizer as head of insights and strategy, then taking the top job in February 2025. She has two prior research-startup exits (to Nielsen and Ipsos), two industry innovation awards, a notable streak of NFT consumer studies, and a nonprofit children's book venture, Rainbow Zebra Co., built around teaching kids kindness.