recurring-revenue
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Tien Tzuo and the business of being chosen again
He helped Salesforce sell software by subscription, then built Zuora to take the idea beyond software. Along the way, Tien Tzuo discovered that a company’s founder needs an upgrade, too.
Casey Graham learned to watch the back door
At The Rocket Company, new sales hid a costly problem: customers were slipping away. Casey Graham built Gravy from the repair, then carried the same questions about people, payments and ownership into pool service.
Elroy Gust and the business of coming back
An elevator needs another service visit. A water utility needs another day of reliable operation. Elroy Gust has built Newlook Capital around the work that keeps returning.
Kevin Maddock Built a Career on the Revenue That Comes Back
For nearly four decades, Kevin Maddock has worked the quiet machinery of enterprise software - renewals, support and the patient arithmetic of keeping customers. His career is a study in why the second sale can matter more than the first.
Greg Alvo Bet on the Purchase You Never Have to Remember
In 2010, three major online retailers offered product subscriptions. Greg Alvo built Ordergroove for the day the rest of commerce would catch up - and spent the next 16 years turning convenience into infrastructure.
Gerritt Graham
Gerritt Graham is the CEO of Scription, a Calgary-based startup turning unpredictable foodservice equipment repairs into a fixed monthly subscription. A 20-year sales and marketing leader from the insurance and fintech world, he led Corvus Insurance's commercial market past $100M in premium before it was acquired by Travelers, then ran growth strategy at wearable-tech insurer Kinetic. He joined Scription as CEO in May 2025 alongside a $7.85M seed round, betting that aligning service incentives around equipment uptime - not breakdowns - can reshape how restaurants manage their kitchens.
Ted Lee
Ted Lee is a technology entrepreneur and recurring-revenue strategist who is the founder and CEO of SmarTrak.ai, an AI platform that turns messy Cisco install-base, contract, and subscription data into renewal revenue for channel partners. With more than two decades building SaaS and Sales-as-a-Service companies, he previously ran Annuity Systems, co-led Linvio after their 2017 merger, and was managing partner of R2 Innovate. He works out of Quincy, Massachusetts, and co-founded the conversation marketplace Blitzr.
Nick Mehta
Nick Mehta co-founded Gainsight in 2013 and spent 13 years as CEO building the defining customer success platform - growing it from a startup into a $1.1 billion unicorn acquired by Vista Equity Partners, and in the process creating an entirely new job category of Customer Success Manager now held by hundreds of thousands of professionals worldwide. A Harvard-educated biochemist turned serial entrepreneur with a penchant for Taylor Swift parody rap videos, he stepped down as CEO in August 2025 to make way for his hand-picked successor while continuing on the board.