projection-mapping
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Pitchblend Put the Press Release Inside the Experience
A 20-year-old communications agency has a peculiar answer to the attention problem: make the story, the room and the media plan behave like one object.
Brite Ideas knows the show starts at the loading dock
The California production company brings theatrical thinking to conferences and galas. Its most useful lessons happen before the audience takes a seat.
Disguise makes the show before the show
Before U2 filled Sphere with moving images, Disguise helped put the spectacle on a computer. Now the company is taking its stagecraft from server racks to laptops - without losing the plot, or the pixels.
Holovis Builds the Part of the Magic You Are Not Supposed to Notice
The British company turns cameras, code, screens, sound and scenery into attractions for the names above the gate. Its real product is the seam between spectacle and reliable operation.
Illuminant Surgical
Illuminant Surgical is a Culver City / Los Angeles medical device startup building Skylight, a real-time anatomical projection system that displays a patient's internal imaging directly onto their skin during surgery. Using AI, computer vision and dynamic projection mapping - technology borrowed in part from entertainment-industry projection artists - the company aims to give surgeons a kind of 'x-ray vision' for spine surgery, cancer biopsies and other image-guided procedures without forcing them to look away from the operating field.