pet-wellness
(9)
Champion Petfoods
Champion Petfoods turned a simple premise - put more recognizable animal ingredients into the bowl - into two global premium brands. Four decades in, the Mars-owned company is betting that the next contest in pet food will be won in the pilot kitchen as much as the pet-store aisle.
Primal Pet Group
Primal built a pet-food platform around a stubborn contradiction: raw nutrition is appealing, but inconvenient. Its answer is a portfolio of frozen, freeze-dried and scoopable formats - now entering a new chapter under Pure Treats.
Dutch
Dutch is a direct-to-consumer pet telehealth platform that connects dog and cat owners with licensed veterinarians for unlimited video consultations, personalized treatment plans, and - where state law allows - prescription medication delivered to the door. Founded in 2021 by Hims & Hers co-founder Joe Spector, Dutch runs a membership model starting around $15/month, operates in all 50 states, and has logged more than 700,000 virtual visits while building an AI-first veterinary EMR and its own prescription and pharmacy infrastructure.
Fetch Pet Insurance
Fetch Pet Insurance is a New York-based provider of comprehensive health insurance for dogs and cats across the United States and Canada. Founded in 2003 by Wharton students Chris and Natasha Ashton, it operated for nearly two decades under the Petplan brand before rebranding as Fetch (initially 'Fetch by The Dodo') in 2022. Backed by Warburg Pincus, Fetch reimburses up to 90% of unexpected vet bills and folds in coverage others charge extra for - exam fees, dental for every adult tooth, behavioral therapy, and telehealth - while protecting more than 500,000 pets.
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.
Katie Spies
Katie Spies is the founder and CEO of Maev, the direct-to-consumer brand that made human-grade raw food for dogs a subscription. An MIT-trained engineer who quit tech to spend nearly a year as a full-time dog walker, she built Maev after her rescue dog's health turned around on a raw diet. Since launching in 2020 she has shipped millions of meals, raised roughly $19 million in venture funding, and grown the company by wheat-pasting posters across New York before scaling to paid channels.
Katie Hunt
Katie Hunt is the co-founder and CEO of Oh Norman!, a dog wellness brand she launched with actor Kaley Cuoco after a LinkedIn cold message turned into a business partnership. Before chihuahuas and chewable supplements, she was the third employee at Warby Parker, the Chief Brand Officer who rebranded Hinge, a co-founder of the four-story retail playground SHOWFIELDS, and a co-founder of the early-stage fund now called Everywhere Ventures.
The Farmer's Dog
The Farmer's Dog is a New York-based direct-to-consumer pet health company that cooks fresh, human-grade dog food and ships it pre-portioned to subscribers' doors. Founded in 2014 by Jonathan Regev and Brett Podolsky, it builds custom meal plans around each dog's age, weight, and breed, formulated to AAFCO complete-and-balanced standards. The company crossed roughly $1.2 billion in annualized revenue in 2024 and turned profitable, becoming one of the most successful subscription brands in the U.S. pet category.
Wag! Group Co.
Wag! Group Co. is an American pet-care technology company whose app connects pet parents with a vetted network of independent dog walkers, sitters, trainers and drop-in caregivers across thousands of U.S. cities. Founded in 2015 and now publicly traded (Nasdaq: PET), Wag! has expanded from on-demand dog walks into a broader pet-services platform spanning wellness and pet insurance comparison, premium membership, and pet food and treats.