pet-wellness
(7)
Champion Petfoods
Champion Petfoods turned a simple premise - put more recognizable animal ingredients into the bowl - into two global premium brands. Four decades in, the Mars-owned company is betting that the next contest in pet food will be won in the pilot kitchen as much as the pet-store aisle.
Primal Pet Group
Primal built a pet-food platform around a stubborn contradiction: raw nutrition is appealing, but inconvenient. Its answer is a portfolio of frozen, freeze-dried and scoopable formats - now entering a new chapter under Pure Treats.
Dutch
Dutch is a direct-to-consumer pet telehealth platform that connects dog and cat owners with licensed veterinarians for unlimited video consultations, personalized treatment plans, and - where state law allows - prescription medication delivered to the door. Founded in 2021 by Hims & Hers co-founder Joe Spector, Dutch runs a membership model starting around $15/month, operates in all 50 states, and has logged more than 700,000 virtual visits while building an AI-first veterinary EMR and its own prescription and pharmacy infrastructure.
Fetch Pet Insurance
Fetch Pet Insurance is a New York-based provider of comprehensive health insurance for dogs and cats across the United States and Canada. Founded in 2003 by Wharton students Chris and Natasha Ashton, it operated for nearly two decades under the Petplan brand before rebranding as Fetch (initially 'Fetch by The Dodo') in 2022. Backed by Warburg Pincus, Fetch reimburses up to 90% of unexpected vet bills and folds in coverage others charge extra for - exam fees, dental for every adult tooth, behavioral therapy, and telehealth - while protecting more than 500,000 pets.
Oh Norman!
Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.
The Farmer's Dog
The Farmer's Dog is a New York-based direct-to-consumer pet health company that cooks fresh, human-grade dog food and ships it pre-portioned to subscribers' doors. Founded in 2014 by Jonathan Regev and Brett Podolsky, it builds custom meal plans around each dog's age, weight, and breed, formulated to AAFCO complete-and-balanced standards. The company crossed roughly $1.2 billion in annualized revenue in 2024 and turned profitable, becoming one of the most successful subscription brands in the U.S. pet category.
Wag! Group Co.
Wag! Group Co. is an American pet-care technology company whose app connects pet parents with a vetted network of independent dog walkers, sitters, trainers and drop-in caregivers across thousands of U.S. cities. Founded in 2015 and now publicly traded (Nasdaq: PET), Wag! has expanded from on-demand dog walks into a broader pet-services platform spanning wellness and pet insurance comparison, premium membership, and pet food and treats.