The vet visit, reinvented as a video call - unlimited licensed vets, treatment plans, and prescriptions to your door.
Consider the particular economics of a dog with an ear infection on a Sunday night. The dog cannot tell you what hurts. The nearest veterinary clinic is booked for two weeks, closed until Monday, or ninety minutes away - and for roughly 38% of Americans, who Dutch's own research says live in a "veterinary desert," some version of all three is true at once. So the pet owner does the thing everyone does: they type the symptoms into a search bar at 11 p.m. and hope.
Dutch is a company built almost entirely around that moment. Founded in 2021 in Oakland, California, it is a direct-to-consumer pet telehealth platform: for a membership that starts around $15 a month, dog and cat owners get unlimited video consultations with licensed veterinarians, personalized treatment plans, and - where state law permits - prescription medication shipped to the door. It treats more than 150 non-emergency conditions, the daily catalog of pet ailments: anxiety, skin and ear allergies, urinary trouble, the itch that won't quit.
"Dutch exists to democratize access - and make it radically more affordable."
Joe Spector, Co-Founder & CEOThe name attached to this is worth pausing on. Dutch was founded by Joe Spector, who previously co-founded Hims & Hers, the human-telehealth company that grew into a multibillion-dollar business by making it easy to get treated for the conditions people were too busy, too far away, or too embarrassed to see a doctor about. Spector's insight the second time around was that the same access problem exists in the roughly 90 million American households with a pet - and that a phone plus a licensed vet could cover a surprising amount of the ground that brick-and-mortar clinics can't.
What makes Dutch more interesting than "video chat with a vet" is what sits underneath it. The company didn't rent its infrastructure; it built its own electronic medical record, its own prescription systems, and its own network of pharmacy and clinic relationships. This is the unglamorous plumbing of healthcare, and it is also, not coincidentally, the moat. Anyone can put a vet on a video call. Fewer companies can legally get a prescription from that call into a pet owner's hands - which is exactly why Dutch's map matters: licensed vets in all 50 states, but prescribing in 34, because each state writes its own telemedicine rules and Dutch has to earn the map one jurisdiction at a time.
The most telling number in the whole operation isn't the funding total or the visit count. It's this: Dutch integrated AI from OpenAI and Google Gemini into its EMR, and the result was that a veterinarian's documentation time dropped from about 20 minutes per visit to roughly five. That is not a chatbot for pet owners. It is a quiet productivity shift that lets a vet see twice as many animals in a day - which, in a category defined by scarcity of licensed professionals, is the whole ballgame. The highest-value AI here isn't the one talking to the customer. It's the one giving the expert their afternoon back.
Since launch, Dutch says it has logged more than 700,000 virtual visits. That is not a pilot; that is a system running at scale, funded by $43 million raised across a seed round (backed, memorably, by Jimmy Fallon and Forerunner Ventures), a $20 million Series A in early 2022, and an $18 million Series B in late 2023. The company projects that roughly 20% of all veterinary visits will be virtual by 2030 - and it is building the rails on the bet that it's right.
Not projections - the operating reality Dutch reports today.
Dutch bundles the vet visit, the plan, and the prescription into a single membership - built for the ~50% of pet owners who don't have a regular vet at all.
Membership-based unlimited video and message consultations with licensed veterinarians for dogs and cats - no waiting room, no per-visit surprise bill.
Where state law allows (34 states), vet-prescribed medication is fulfilled and shipped to you, backed by Dutch's own prescription infrastructure.
Personalized, condition-specific plans with unlimited follow-ups for anxiety, skin and ear allergies, urinary health and more.
Mail-in diagnostic kits extend the virtual visit with lab-based insight when a symptom needs more than a camera.
Pre-visit summaries, live transcription, and treatment-plan drafting via OpenAI & Gemini - cutting a vet's paperwork from 20 minutes to 5.
For care that requires hands-on exam or emergency treatment, Dutch refers to in-person clinics - it treats the everyday, not the ER.
"Approximately 38% of Americans live in veterinary deserts."
Dutch, 2025 — the gap the company is built to closeBacked by Forerunner Ventures, Eclipse Ventures and Bling Capital - with a celebrity cameo at the seed.
Seed investors included Jimmy Fallon, Forerunner Ventures, Bling Capital & Trust Ventures.
Hims & Hers co-founder Joe Spector launches Dutch in Oakland; services go live in July across eight states.
Forerunner Ventures leads a $5M seed joined by Bling Capital, Trust Ventures and, notably, Jimmy Fallon.
Forerunner and Eclipse Ventures lead a $20M round seven months after launch; Dutch expands toward all-50-state coverage.
Dutch closes an $18M Series B, bringing total funding to $43M and cementing nationwide telehealth operations.
OpenAI and Google Gemini power the EMR; partnerships with Ancestry and PetMeds land as visits pass 700,000.
Reaching the ~50% of pet owners without a primary veterinarian and streamlining medication access.
Building DNA-based, personalized health products for dogs - personalized medicine, arriving for pets.
A referral pathway to in-person clinics for the cases that need a physical exam.
A few places to go deeper on Dutch and founder Joe Spector.
A direct-to-consumer pet telehealth platform offering unlimited video visits with licensed veterinarians for dogs and cats, plus treatment plans and prescription delivery where state law allows.
Memberships start at around $15/month for unlimited access to licensed veterinarians; medications and certain products are additional.
Dutch was founded in 2021 by Joe Spector, co-founder of the human-telehealth company Hims & Hers, alongside co-founder and CTO Carlos Moreno.
Licensed vets serve all 50 states, and Dutch can prescribe medication in 34 states, depending on each state's telemedicine regulations.
More than 150 non-emergency conditions such as anxiety, skin and ear allergies, and urinary issues. It refers pets needing hands-on or emergency care to in-person clinics.