pet-tech
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The Wedding Registry for Shelter Pets Is Run by an NFL Referee
John Hussey officiated Super Bowl XLV. His day job is a Seal Beach platform that has routed more than $100 million to 4,600 animal rescues - by selling them dog food instead of taking a cut of their donations.
The fence you can't see, on a frequency nobody else uses
A cat and a new sofa started it in 1990. Thirty-five years later DogWatch runs the last big hidden-fence brand that stayed independent - and the only one broadcasting on FM.
The Dog Whisperer and the IoT Guy Killed the Buried Wire
A GPS collar, a mandatory subscription, and a celebrity dog trainer walked into the $400M pet-safety market. Here is how Halo Collar turned a family tragedy into hardware people keep buying.
The Dog Door That Doesn't Cut a Hole in Your House
Two brothers-in-law on a ski trip did the math on dog boarding and decided the sliding door most homes already have could do the job of a pet door - if only it could open itself.
Whisker Turned the World's Worst Chore Into a Daily Health Signal
The company behind Litter-Robot is turning the least glamorous corner of pet ownership into a connected-care business - one bathroom visit, weigh-in and meal at a time.
Good Dog
Good Dog is a New York-based online marketplace that helps people find and bring home a healthy dog from a screened, responsible breeder, shelter, or rescue. Founded in 2017 by Josh Wais and Lauren McDevitt, the company built the first set of breed-by-breed, expert-backed standards for responsible breeding and health testing, then layered on secure on-platform payments, buyer protection, arranged transport, and a lifelong care team of veterinarians and behaviorists. It aims to bring transparency and accountability to a fragmented, opaque, and scam-prone process of getting a dog.
Petlibro
Petlibro is a design-led pet technology company that builds smart, app-connected devices for feeding, hydration, monitoring and litter care. Founded in 2019 by York Wu and operated by DesignLibro Inc. out of San Jose, California, the brand pairs minimalist industrial design with features like RFID multi-pet recognition, AI cameras and health-insight tracking. It has grown into North America's leading brand in smart pet feeding and watering, selling largely direct-to-consumer and through Amazon, with retail placement at PetSmart, backed by roughly $24 million in venture funding.