partner-ecosystems
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Joe Sykora Bet Coro’s Future on the People in Between
The former MSP owner spent nearly three decades learning what technology partners want. As Coro’s CEO, he made that memory the company’s operating model.
Christie Marsh Turned the Partner Playbook Into a Community Strategy
After two decades building alliances across enterprise software, Christie Marsh took the CMO seat at Copado. Her wager is simple: the future of technical marketing will be built in rooms where partners, practitioners and product teams can actually talk to one another.
Catherine Solazzo Put Her Marketing Team on Jira - and Made the CMO Job Bigger
After 17 years at IBM and turns through Tech Data, TD SYNNEX and Syntax, Appfire's CMO is asking marketing to work like the developers it hopes to reach - in sprints, inside Jira, with fewer handoffs and more proof.
Ross Daniels Has Spent a Career Making Complex Software Easier to Choose
From Cisco's contact-center business to Board's enterprise planning platform, Ross Daniels has built a career around a deceptively difficult assignment: making complicated technology clear, useful, and ready to grow.
Megan Buntain Made the Cloud Feel Less Like Weather
Her career began with a summer internship and grew across seven versions of Windows, five cities, an agency, and an industrial AI company. The connecting idea is wonderfully unglamorous: remove friction so smart people can do useful work.
Stella Prefach Is Making Complexity Useful
After eight years at IBM, Stella Prefach took on a harder translation job: making pharmacy automation legible, useful, and human. Her method starts with partners, crosses silos, and ends where good marketing should - with a customer who can act.
Puneet Mittal’s Quiet Bet: The Spreadsheet Era of Partnerships Is Ending
After Capital One, Wall Street and ThoughtSpot, Puneet Mittal brought a finance operator’s eye to WorkSpan - and to the messy arithmetic of companies trying to sell together.
Vanessa Simmons Knows the Secret Ingredient in Every Partnership
At Pythian, she builds cloud alliances. At the cheese board, she teaches people to notice what they nearly missed. Vanessa Simmons has made a career of turning good introductions into lasting ecosystems.
The $200 Million Pivot: How PartnerStack Turned a Bad Slack Clone Into a B2B Sales Machine
Four founders escaped a failing nonprofit app by productizing the one thing that worked: other people selling it. A decade later, their platform had 138,000-plus partners, 600-plus software customers, and a new owner - plus a playbook any SaaS team can test before buying the machinery.