orthodontics
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Willo wants to take the skill out of brushing teeth
A dentist’s frustration became a machine for children who struggle with brushing. Willo’s wager is that a better daily habit can begin with asking a child to do less.
ClearCorrect: 400 unfinished smiles became a business
When a dentist’s aligner supplier disappeared, more than 400 patients still needed treatment. ClearCorrect grew from that predicament into a global business built around the person writing the prescription.
OrthoFi’s bet: let patients choose how they pay
A pair of orthodontists questioned the rules of getting paid. OrthoFi turned their answer into software, a payment slider, and a team that chases the paperwork so practices can start more treatment.
LightForce and the Trouble With the Average Tooth
An orthodontist’s small objection became a factory-sized idea: make the bracket fit the tooth. LightForce is betting that the future of braces begins before anyone sits in the chair.
Sixteen Software Companies, One Front Desk
PracticeTek has spent five years buying the software that runs America's dentists, orthodontists, chiropractors and dermatologists. Now more than 40,000 practices log in through its brands - and most patients never learn its name.
Bright Now! Dental
Bright Now! Dental is one of the largest affordable dental care brands in the United States, operating a network of roughly 160 affiliated offices across about a dozen states. Backed by parent company Smile Brands Inc., it offers general dentistry, orthodontics, cosmetic care, implants, clear aligners and emergency services, with evening and weekend hours, financing options and an in-house OneSmile discount plan designed to make routine and specialty dentistry accessible to families who might otherwise skip the dentist.
Impress
Impress is a Barcelona-based orthodontic company building Europe's largest chain of clear-aligner clinics. Founded in 2019, it pairs in-clinic, orthodontist-led treatment with AI-driven planning and remote digital monitoring to make discreet teeth straightening faster, more convenient, and more affordable. After acquiring DrSmile in 2024, Impress operates over 110 clinics across roughly ten countries in Europe and the United States.
OrthoFX
OrthoFX is a Fremont, California clear-aligner company building the next generation of orthodontic care - shorter-wear NiTime aligners made of a proprietary HyperElastic polymer, paired with FXOnTrack, an AI platform that lets doctors monitor patients remotely. Founded by Invisalign veterans, it is a hybrid B2B/D2C model designed to make straight teeth predictable, affordable, and a lot less tedious.