Debbie Anglin started moonlighting for founders an ad agency had turned away. Twenty-five years later, her firm still makes its living in the difficult space between what an organization wants to say and what the public is willing to hear.
The Oklahoma City firm built its name where publicity gets difficult: mental health, government, infrastructure and aerospace. Its cleverest work turns a complicated institution into one thing people can remember - and act on.
It started as one guy on Reddit asking whether an IMDb for podcasts existed. Nobody had built it, so Bradley Davis did - and sold it to Acast for up to $34 million.
Simple Modern entered a crowded aisle with $200,000, an Amazon playbook and a promise to give away at least 10% of its profits. A decade later, its cups sit in more than 10,000 storefronts - and the mission is still written into the math.
You may not recognize the name Jasco, but you have probably handled its work. The Oklahoma City company built a 50-year business by hiding in plain sight - behind familiar brands, ordinary household problems and an uncommon promise to give half of its owned-brand profits away.
Progentec Diagnostics is an Oklahoma City company building blood-based biomarker tests and digital health tools for autoimmune diseases, starting with lupus. Its lead product, the aiSLE DX Flare Risk Index, uses an 11-biomarker algorithm to predict a lupus flare up to 12 weeks before it happens, giving rheumatologists a chance to intervene early. Spun out of research tied to the Oklahoma Medical Research Foundation, the company pairs lab science with patient-facing tools like the LupusCorner community to move autoimmune care from reactive to proactive.