motorsport
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Ken Carnesi and the $800 Problem That Kept Getting Bigger
A rooftop antenna put Ken Carnesi in the internet business. An unhappy spell as a customer gave the DNSFilter co-founder a second business, and a lasting interest in who gets to control the connection.
Joseph Anderson and the Business of Making Ideas Bounce
Before Droplight put him beside race cars and David Letterman, Joseph Anderson worked on the machinery inside companies. His wager is that a good introduction needs an operation capable of keeping its promises.
Damon Ockey Designs for the Long Run
A second-generation homebuilder with an industrial designer's eye, Damon Ockey has spent decades turning attention into something tangible - homes, community spaces, accessible details and laps that raise money for children.
The Helmet Light That Won't Let Drivers Say They Didn't See You
A Redwood City hardware team decided the safest place for a brake light was not on the bike at all, but at eye level on your head. Here is how a $160 gadget and a patented braking algorithm ended up on 60,000-plus helmets.
The Venture Studio That Put Brand Strategy on the Starting Grid
Droplight sells founders a pit crew, not a slide deck. Its bet is that capital, operations, creative work and motorsport can run as one engine for brands that need traction beyond paid media.
Pirelli Makes the Only Tyres in Formula 1 - and a Calendar It Won't Sell You
For 154 years the Milan tyremaker has chased a single idea: power is nothing without control. Today that means sensors buried inside the rubber, 3,800 factory-approved fitments, and a grip on the premium car that its bigger rivals can't quite copy.
Riders Share
Riders Share is the largest peer-to-peer motorcycle rental marketplace in the U.S., connecting motorcycle owners with vetted riders. Founded by Guillermo Cornejo after a costly crash left him unable to afford a new bike, the Austin-based platform turns underused garages full of Harleys, Ducatis and BMWs into income for owners and affordable rides for the 20+ million ex-riders who want to get back on two wheels. It layers machine-learning rider screening, proprietary insurance backed by Lloyd's of London, and roadside assistance on top of a simple Airbnb-for-motorcycles model.