mid-market
(20)
The Agency Founder Who Hired the Future Before It Arrived
Lauren Sweeney had never worked at an agency. So she built one around a peculiar wager: hire for the work you want before the work arrives. A decade later, the wager has numbers behind it.
A91 Partners is buying into India’s everyday ambitions
Coffee, ceiling fans, insurance and software: A91 Partners backs the businesses a growing India buys and uses. Its $665 million third fund puts a larger price on a patient, hands-on approach.
Prophix wants finance to stop chasing its own numbers
Budgets held together by spreadsheets made Prophix a business. Connecting planning, the financial close, and AI is its bid to win more of the CFO’s working day.
Ciphr wants to give HR its working day back
A holiday calculation that swallowed months became an afternoon’s work. Behind Ciphr’s pitch to Britain’s mid-sized employers is a practical bet: connect the records, then give people fewer things to chase.
The 105-Year-Old Accounting Firm That Put Itself on the AI Operating Table
BDO Canada spent C$5.95 million on innovation, rolled Copilot across the firm and reclaimed more than 100,000 hours. The useful story is not the software - it is how a century-old partnership learned to move past pilot purgatory without outsourcing judgment.
amber Raised €7 Million to Build the Boring Layer Europe’s AI Agents Need
The Aachen startup began with a search box. Now it is betting that Europe’s mid-sized companies need something less visible - a governed context layer that lets AI find, explain and eventually do the work.
The Investors Who Stay for the Whole Story
For more than three decades, Baird Capital has backed founder-led B2B technology and services companies from an early venture check to a late-stage buyout - one global team, one employee-owned firm, and a preference for the sectors most people scroll past.
The Company That Rents You a C-Suite - Then Leaves You the Engine
Chief Outsiders built a business around an awkward mid-market truth: companies can outgrow their marketing and sales leadership long before they can justify permanent chiefs. Its answer now combines fractional executives, an on-demand delivery team and software designed to make the work survive the consultant.
Black Dragon Capital Wants to Be the Operator in the Deal Room
The Boca Raton private equity firm buys technology businesses where software is rewriting an old industry - then sends operators, not just spreadsheets, into the work of rebuilding them.
The Holding Company That Never Plans to Sell
OwnersEdge buys healthy companies, folds their employees into one diversified ownership plan, and keeps the exit door shut. Its wager is that patient capital, shared services and a stake for the people doing the work can turn succession planning into a durable growth model.
The $60 Billion Firm That Builds Infrastructure Companies From Scratch
I Squared Capital does not merely buy roads, grids and data centers. Its repeatable trick is to turn small groups of essential assets into operating platforms built to grow across markets.
The Company That Teaches Your Software to Talk to Itself
Two former NetSuite engineers spent a decade turning the least glamorous job in software - getting one app to speak to another - into a business ranked the #1 iPaaS and worth an estimated half a billion dollars.
Skalin
Skalin brings together all your customer data, makes sense of it with AI, and gives your team the clarity to protect revenue and grow accounts.
GraniteWMS
GraniteWMS is a barcode-driven, cloud-based warehouse management system built for small and mid-market businesses. The flagship product of Cape Town-based Cradle Technology Services, it gives warehouses end-to-end visibility - receiving, put-away, picking, stock takes and full item traceability - and either runs standalone or integrates with ERP and accounting platforms such as Sage 200 Evolution, Sage 300, Sage Intacct and SAP Business One. It is deployed across 240+ warehouses spanning 40+ industries in Africa, Europe, the Middle East and North America.
Katahdin Group
Katahdin Group is a Boston-based leadership development and peer advisory firm that runs process-driven CEO and executive peer groups plus strategic planning programs for leaders of mid-market growth companies. Founded in 1999 as The Raffoni Group by Melissa Raffoni out of Inc. Magazine's discontinued 'Inc. Eagles' CEO program, it uses a case-method meeting format so CEOs can get candid, structured feedback from peers. It rebranded to Katahdin Group - named after Maine's Mount Katahdin, 'The Greatest Mountain' - to evoke the climb of building and eventually exiting a business.
Abacum
Abacum is an AI-native financial planning and analysis (FP&A) platform built for the office of the CFO. Founded in 2020 by former finance operators Julio Martinez and Jorge Lluch, it pulls financial and operational data into one place so finance teams can forecast revenue, model scenarios, plan headcount, automate reports, and trade spreadsheet drudgery for strategic decision-making. Backed by Scale Venture Partners, Atomico, Y Combinator and others, Abacum has raised over $90M and serves hundreds of mid-market companies across 31 countries, including Strava, Aiven, JG Wentworth and Mastercam.
NetSuite CRM
NetSuite is the world's first cloud ERP and CRM platform, founded in 1998 by Evan Goldberg and now owned by Oracle. Trusted by 43,000+ organizations across 220 countries, NetSuite unifies financials, CRM, e-commerce, HR, and supply chain in a single cloud-native suite — making it the go-to business operating system for companies scaling from startup to enterprise.
Brevo
Brevo (formerly Sendinblue) is a Paris-based all-in-one customer engagement platform serving 500,000+ businesses across 180 countries. The platform combines email marketing, SMS, CRM, live chat, and marketing automation under one roof — all priced by email volume rather than contact count. Founded in 2012 by Armand Thiberge, Brevo rebranded from Sendinblue in 2023 to reflect its evolution from an email tool into a full customer lifecycle platform. In December 2025 it achieved unicorn status after raising €500 million in a Series C round led by General Atlantic and Oakley Capital, with a valuation exceeding €1 billion.
Insightly
Insightly is a San Francisco-based SaaS CRM platform founded in 2009 by Anthony Smith in Perth, Australia. It offers an integrated suite of CRM, marketing automation, and customer service tools targeting small to mid-sized businesses and mid-market companies. With over 1.5 million users across 200+ countries and ~25,000 customer organizations, Insightly differentiates itself through deep integrations with Google Workspace and Microsoft 365, a unified platform (CRM + marketing + service), and mid-market pricing. In July 2024, Insightly was acquired by private equity firm Crest Rock Partners and merged with Unbounce, the Vancouver-based landing page platform. In December 2025 it launched an AI Copilot for natural-language CRM interactions.
SugarCRM
SugarCRM is a Cupertino-based enterprise CRM software company founded in 2004, pioneering open-source CRM before transitioning to a proprietary SaaS model. Backed by private equity firm Accel-KKR, SugarCRM offers an AI-powered platform — including Sugar Sell, Sugar Market, Sugar Serve, and the acquired sales-i revenue intelligence tool — tailored for mid-market B2B companies in account-based industries like manufacturing, distribution, and financial services. With over 2 million customers, nearly $100M in annual revenue, and consistent recognition as a CRM industry leader, SugarCRM stands out for its deep ERP integrations, precision-selling AI capabilities, and strong channel partner ecosystem.