mid-market
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Julio Martinez
Julio Martinez is the co-founder and CEO of Abacum, an AI-native financial planning and analysis (FP&A) platform he launched with Jorge Lluch during the first week of Spain's COVID-19 lockdown in April 2020. A former M&A lawyer turned Citigroup banker turned fintech venture builder, he built the product he wished he had had during two decades inside finance. Abacum has raised more than $100 million from investors including Atomico, Creandum, Scale Venture Partners, Cathay Innovation and Y Combinator, and now serves hundreds of mid-market companies across more than 30 countries from offices in New York, London and Barcelona.
Shawn Lane
Shawn Lane is the Chief Executive Officer of Ottimate, an AI-powered accounts payable automation and payments platform serving mid-market businesses across hospitality, healthcare, construction, retail, and manufacturing. With more than 30 years of experience scaling enterprise SaaS and supply chain software companies - from Procter & Gamble to i2 Technologies to E2open - Lane brings rare operational depth to one of fintech's fastest-growing categories. His career is a through-line of companies that challenged legacy processes with intelligent automation, and Ottimate is his biggest stage yet.
Zaid Rahman
Zaid Rahman is the founder and CEO of Flex, an AI-native private bank and finance super app targeting mid-market business owners with $3M-$100M in revenue. A Thiel Fellow who left Columbia University to build companies, he previously founded Volley (an AI knowledge startup backed by JPMorgan and Zuckerberg Ventures) and an EdTech platform that was acquired. Inspired by watching his father's Dubai construction business nearly collapse due to a payment default, he co-founded Flex in 2022 to build the all-in-one financial platform that mid-market owners never had. Flex has raised $490.5M in total funding, reached $3B in annualized TPV, and became the first US fintech to launch a Visa Infinite Business credit card.
Cesar Donofrio
Cesar Donofrio is the co-founder and CEO of Making Sense LLC, a Palo Alto-based technology consulting and software development company he built from a startup in Mar del Plata, Argentina into a 350-person nearshore powerhouse serving mid-market U.S. enterprises. Over 20+ years, he has co-founded five companies - including Doppler (email marketing), Lander (acquired by a Silicon Valley firm), and Viallion (AI-driven investment platform) - while championing a talent model where 90% of the workforce is Latin American. Named Top Midmarket IT Executive of the Year in 2017 and a Nearshore Americas Power 50 Leader, Donofrio blends engineering precision with UX philosophy and AI strategy to deliver measurable business transformation.