He helped build Atlassian by letting software do the selling. After 22 years as co-CEO, Scott Farquhar is deciding where his time can do the most good.

An unexpected fax showed two Sydney software founders that their business could travel. For Mike Cannon-Brookes, the questions have since grown to include coal plants, subsea cables and who gets to join the team.

After helping Jira grow and watching Bitbucket scale, Dylan Etkin found the overlooked event that tells an engineering team whether its work matters: the deployment. Now he is applying the same practical instinct to AI skills, access and organizational memory.