integrated-marketing
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Mary Ann O’Brien and the promise a brand has to keep
She was signing her name “CEO” in third grade. From Gateway Computers to OBI Creative in Omaha, Mary Ann O’Brien has built her career around a harder question: does the customer get what the company promises?
Jeff Browe and the long way to yes
An automotive loyalty veteran leaves WPP, takes charge of Bastion in the United States, and becomes CEO of BastionBUNTIN. His career keeps returning to one question: what makes people stay?
Luke Kempski and the Art of Staying a Beginner
He arrived at JPL in 1989 to produce videos. Thirty-seven years later, Luke Kempski is still working out what people need to learn - including the people who run the agency.
Shelley Reinstein and the table that kept getting bigger
Shelley Reinstein started Autumn Communications around her kitchen table. As brands asked for more, she built an agency where publicists, creators, producers and affiliate specialists could work on the same brief.
Philip Pennellatore Put His Childhood Street on the Door
After nearly two decades inside a Boston agency, Philip Pennellatore bought it, rebuilt it and gave it the name of the Dorchester street where he grew up. The result is a succession story with unusually deep roots.
Henry Chassaignac Built a Career by Making Creative Work Accountable
The copywriter who opened Zehnder's Nashville office now runs the employee-owned agency. His career is a study in joining a good line with a hard number.
Dale Bornstein Built an Agency by Treating Culture as the Work
After 27 years at one agency, Dale Bornstein took a risk on a smaller one. Her bet was that people-first leadership could be a growth strategy - and M Booth's next decade made the case.
Zihla Arbit Builds Agencies by Saying Yes, Then Asking What Comes Next
The Yes& CEO has spent her career joining creative ambition to operational discipline. Her other arena, competitive dressage, makes the metaphor almost too neat: progress depends on precision, trust and knowing when to give the next cue.
Jesse Carere Built a Career Where Toronto Culture Meets the Marketing Brief
From nightclub promotion to pop-up retail and an expanding agency platform, Jesse Carere's public record shows a marketer who has spent years translating Toronto culture into commercial work.
James Tweedy Is Building a University Brand People Can Belong To
From independent records to a Christian university, James Tweedy has spent two decades learning the same durable lesson: a brand works when people can hear themselves inside its story.
Tanya Kreinin Built a Brand Big Enough to Hold a University
At the University of Toronto, Tanya Kreinin's real product is not a slogan. It is a system that lets thousands of distinct voices sound like they belong to the same institution.
Samantha Orihuela Is Building ADP's Next Growth Story Around People
After two decades moving between brand, experience, innovation and growth, Samantha Orihuela has returned to ADP with a clear brief: make a global company feel coherent, useful and human.
The Producer Behind AWS re:Invent
She turned a cloud computing conference into one of tech's biggest annual gatherings, and she runs it from a small mountain town in Oregon.
Mandy Dhaliwal
From a British Columbia raspberry farm to the C-suite of a cloud software company, Mandy Dhaliwal has built a career around one deceptively hard task: making complicated change feel clear, useful and human.
Eli Pakier
He spent twenty years teaching Fortune 500 brands to think like media companies. Now Eli Pakier rents that playbook by the fraction - to socks startups, boutique agencies, and anyone tired of paying enterprise prices for enterprise thinking.
David Gallon
David Gallon is a marketing executive who leads brand and integrated marketing for Tory Burch, the New York luxury fashion house. He joined the company in 2016 and rose through digital, social, and brand roles to Chief Marketing Officer, North America. His path runs from local TV newsrooms to teen retail at Aeropostale and into luxury fashion, giving him a storyteller's instinct for how a brand shows up across social, e-commerce, and physical stores.
Karen Lithgow
Karen Lithgow is the Chief Marketing Officer of Goodwill Industries of South Florida, the Miami-based nonprofit that employs roughly 3,600 people and reports annual revenue near $196 million. She arrived at Goodwill after a corporate and consulting career that included brand and marketing roles connected to P&G, Disney, ADT and Western Union, followed by partner-level brand strategy and interim CMO work at the consultancy Chameleon Collective. At Goodwill South Florida she oversees marketing for an unusually wide portfolio: a chain of donation centers and thrift stores, an e-commerce operation, and Blue Box Solutions, the organization's B2B manufacturing and logistics arm that produces tens of millions of dollars of military apparel each year. Her public message centers on a single idea she has stated plainly - focusing on abilities rather than disabilities.
Laura McCullough
Laura McCullough is VP of Brand Strategy & Creative at ServiceNow, the $13B enterprise AI platform company. She leads the creative vision behind one of B2B tech's most distinctive brand identities, including the blockbuster campaign featuring Idris Elba as a ServiceNow brand ambassador. Before ServiceNow, she spent nearly two decades at Ogilvy, rising from junior account work to Senior Partner managing global accounts for Cisco, IBM, and CDW.
Adrienne Lofton
Adrienne Lofton is the Global Vice President of Product & Integrated Consumer Marketing for Google's Platforms & Devices Division, where she leads end-to-end marketing for the Pixel ecosystem and drives activation across Android, Chromebook, Chrome Browser, Google Play, and Google Health & Home. A Howard University graduate and Kellogg MBA, she built her career on brand authenticity — from multicultural marketing at Target, to CMO of Dockers at Levi's, to Senior VP of Global Brand Marketing at Under Armour, to VP Head of North America Marketing at Nike. An Ad Age Brand Genius award winner, Adweek Most Powerful Women in Sports honoree, and board director at Alaska Air Group, Lofton is one of the most recognized voices at the intersection of sports, culture, and consumer marketing.