infant-sleep
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The Crib That Tried to Beat the Cry
Two sleep-deprived engineers built a crib that notices stirring and starts bouncing before the crying starts. Cradlewise now sells a two-year nursery system - and a pointed question about how much help technology can really give a tired parent.
Nanit sells a better view of the night. The morning costs extra.
The baby-monitor company turned crib footage into a subscription business. Now it wants to follow children beyond sleep - while giving parents a reason to keep paying.
The Robot Bassinet That Talked Its Way Into the FDA
A pediatrician wrote the book on calming babies. Then he built the machine - and spent seven years convincing regulators it belonged in the medicine cabinet, not just the nursery.
Jessica Toh
Jessica Toh is the co-founder and CEO of Huckleberry Labs, the AI-powered children's sleep and parenting app she built with her husband Seng Toh after their own son woke every two to three hours for 20 months. A UC Berkeley triple major in electrical engineering, computer science, and math & statistics with a Cambridge MBA, she turned a personal sleep crisis into data science, then into a company that now reaches more than 5 million families across 150+ countries - including roughly 15% of U.S. babies. Her mission is to make expert-grade parenting guidance affordable for everyone, not just families who can pay a sleep consultant thousands a year.