Two sleep-deprived engineers built a crib that notices stirring and starts bouncing before the crying starts. Cradlewise now sells a two-year nursery system - and a pointed question about how much help technology can really give a tired parent.
The baby-monitor company turned crib footage into a subscription business. Now it wants to follow children beyond sleep - while giving parents a reason to keep paying.
A pediatrician wrote the book on calming babies. Then he built the machine - and spent seven years convincing regulators it belonged in the medicine cabinet, not just the nursery.