industrial-marketing
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Ani Adzhemyan Makes the Invisible Infrastructure Interesting
After 19 years marketing industrial technology across four regions, Ani Adzhemyan has arrived at a wonderfully difficult brief: make utility-pole data matter before anybody notices the pole.
Frank Bryant Sells the Complicated Without Making It Complicated
From industrial clean-air systems to workplace coaching software, Frank Bryant has built a career translating products that require explanation into stories people can act on.
Paul Harmon Makes the Invisible Materials Economy Legible
From software support to the C-suite, Paul Harmon's career is a study in translating complexity - turning fibers, films, customer needs and sustainability targets into decisions people can act on.
Philippe Boulanger Is Selling Steel's Second Life
At ArcelorMittal Long Products Canada, a former plant leader has a marketing problem measured in furnaces, freight and carbon. Philippe Boulanger's answer begins with customers - and with the idea that old steel can become new infrastructure.
Laura Norup-Boyer Knows When Marketing Should Move Slowly
After two decades around technical buyers, trade shows and industrial brands, Laura Norup-Boyer has learned that sound transformation often begins by protecting what already works.
Bryan Brandt's Quiet Work of Making a Truck Maker Read Like a Technology Company
At Oshkosh Corporation, Bryan Brandt has spent years translating fire trucks, boom lifts and military vehicles into one coherent story about technology, culture and the people who do difficult work.
Norm Sowards Has Spent a Career Making Invisible Infrastructure Matter
From circuit breakers and predictive maintenance to NASCAR and the next generation of electricians, the ABB executive's work turns technical systems into stories people can use.
Rick Sebok Makes People Believe in Steel
The marketing chief at North America's largest independent steel pipe and tube maker took an industry most people never think about and gave it a rally cry.
Ronald Henry
A marketing chief inside a 130-year-old industrial name, working out of the Ohio city where powered flight was invented.
Holly Semerad
Across nearly three decades at 3M, Holly Semerad built a marketing career by moving through the machinery behind the message - sales, people, transformation, digital channels and customer operations.
Shelby Pixley
From a 1990 sales desk at Bethlehem Steel to ArcelorMittal North America’s marketing office, Shelby Pixley’s career traces the consolidation, complexity and customer logic of modern American steel.
Shonodeep Modak
A chemical engineer learned to sell the value behind the machinery. Now Shonodeep Modak is applying the same customer-first discipline to AI, energy management and the changing architecture of a global marketing team.
Samuel Bottum
Samuel Bottum built a marketing career around a practical idea: a durable brand begins with the people who know the work. At Snap-on, that has meant linking product innovation, customer insight and technical education across one unusually varied career.