The hospitality software company has built a business around everything a guest does after booking a room. A $150 million spa-software deal shows how much that ambition is worth.
Independent innkeepers once needed a calendar, five extranets and a talent for midnight arithmetic. eviivo turned that mess into one cloud dashboard - then spent two decades teaching it payments, pricing, AI chat and even how to open the door.
The hospitality software veteran already helps millions of workers clock in, swap shifts and count stock. Its bigger bet is that twenty-five years of back-office data can tell every restaurant manager what to do next.
Resy began by asking diners to pay for scarce tables. Restaurants told the founders what they actually needed - better software - and that correction became a dining platform, an American Express loyalty engine, and a useful lesson in listening before scaling.
A botched private event exposed a market hiding in binders and spreadsheets. Tripleseat built the operating system for venue sales - then added booking, payments, ticketing, floor plans and a marketplace around it.

A ski-hotel shift taught Axel Lingbert that hospitality improves when staff can leave the screen. Now the Zaplar co-founder is trying to redesign the software that keeps them stuck there.
Fintech spent roughly 15 years winning state-by-state acceptance for electronic alcohol payments. Now the same plumbing connects 326,000 businesses - and offers a useful playbook for founders who mistake a boring workflow for a small market.
RedAwning promised one connection to every major booking shelf. A pandemic forced it to shrink, refocus, and turn that distribution network into a fuller operating system for hosts.
Before a guest sees a room rate, IDeaS has often weighed the demand, the timing and the cost of saying yes. The Minnesota software company turned an airline math problem into the operating logic of modern hospitality.
Toast began with a stubbornly specific idea: restaurants deserved technology built for the rush. Now its software, payments, hardware and AI sit at the center of 180,000 locations - turning every order into a useful piece of operating data.

Aakar Khanna is the co-founder and CEO of Marble (formerly Truffle), a Y Combinator S26 startup building an AI-native operating system for the restaurant back-of-house. He grew up inside his family's multi-unit restaurant business, cut his teeth as a Goldman Sachs analyst covering restaurants and food & beverage, then spent years in operations roles at venture-backed startups AtoB and Kouper before building software to tackle the two costs that quietly sink restaurants: inventory and labor.
Kickfin is an Austin-based fintech that automates how restaurants and hospitality businesses calculate and pay out tips. Instead of managers counting cash and stuffing envelopes at the end of each shift, Kickfin pushes gratuities in real time straight to employees' existing bank accounts - no cash, no cards, no waiting. Founded in 2017, the company was the first end-to-end digital tip management platform and has since paid out more than $2 billion to over 250,000 restaurant workers, integrating with major POS and payroll systems to eliminate manual uploads and reduce tip errors.
Blizzfull is a Glendale, California restaurant technology company that bundles online ordering, POS, self-service kiosks, kitchen screens, branded websites and apps, marketing, and loyalty into one AI-powered platform. Founded in 2012 by web developers Adam Dougherty and Zach Zurn, it charges restaurants a flat monthly fee and takes 0% commission on direct orders, positioning itself against third-party delivery apps that take up to 30%. Blizzfull's pitch is that independent restaurants should own their customers, their data, and their revenue, and it says it powers more than 1,000 restaurants nationwide.
Nick Miller is the founder and CEO of Universe, an Atlanta-based holding company that buys and builds vertical software businesses. He first built Gather, a hospitality SaaS platform for private events that grew from a 200-square-foot closet to a company acquired by Vista Equity Partners and later merged into Tripleseat. With Universe he now owns and operates Goldie, an all-in-one business tool for solopreneurs, and Equilab, a training community for equestrians, applying lessons from one exit to a portfolio of purpose-built software for overlooked markets.
Cloudbeds is a San Diego-based hospitality management platform that gives independent hotels, hostels, vacation rentals, and lodging groups a single cloud system to run reservations, distribution, payments, revenue management, and guest communication. Founded in 2012 by Adam Harris and Richard Castle, the fully remote company replaces the tangle of disconnected legacy tools that property owners juggle, serving tens of thousands of properties across roughly 150 countries and, more recently, layering in AI through its Cloudbeds Intelligence and Signals products.