hospitality-branding
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Cara Federici and the art of making a hotel keep its promise
She went to Los Angeles to become a television anchor. A job at The Standard sent Cara Federici into hotels instead - and taught the founder of The Madison Melle Agency to connect a brand’s appearance with the work behind it.
Another makes the bottle match the room
A skincare bottle, a barbershop and a sneaker-inspired swimsuit reveal how the Los Angeles creative studio connects a brand’s many moving parts. Its 2024 acquisition by TUX gave that approach a bigger home.
YYES knows what a brand should keep
A 1925 letterhead, a Hollywood agency’s orange, a restaurant meal packed for the journey home: YYES finds new uses for familiar things. Inside the design studio that asks what a business should carry forward.
Signature Creative Takes Hollywood Beyond the Screen
A heart for healthcare. A wardrobe for a waterfront resort. Inside the independent agency that carries entertainment instincts into the everyday business of building brands.
EDG Gives Hotels a Story Worth Staying For
A fictional heir in Santa Monica. Working artists in Scottsdale. A quieter kind of luxury in Sedona. EDG connects hospitality branding to the rooms, restaurants and small decisions that guests actually experience.
Madison Melle sells the hotel before the guest arrives
The Los Angeles agency brings a hotel operator’s eye to branding, websites and performance marketing. Its next assignment: helping luxury brands become legible to AI.