home-cooking
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HelloFresh Put Dinner on Autopilot. Now It Wants the Rest of the Kitchen
The lime-green box solved the 6 p.m. question with portioned ingredients and a recipe card. Fifteen years later, HelloFresh is trying to turn that weekly habit into an operating system for what households eat.
Our Place
Our Place is a Los Angeles-based direct-to-consumer kitchenware brand founded in 2019 by Shiza Shahid, Amir Tehrani and Zach Rosner. It is best known for the Always Pan - a ceramic, PFAS-free multifunctional pan that replaces eight to ten pieces of traditional cookware and became one of the internet's first viral pieces of cookware. The company designs multifunctional, non-toxic, and design-forward cookware, bakeware, dinnerware and small appliances, and pairs its products with a mission of celebrating home cooking, cultural connection and social impact.
Parsnip
Parsnip is a New York-based consumer AI startup building the "Duolingo for cooking" - a personalized learning engine that teaches people to cook through short, gamified lessons instead of just handing them recipes. Founded by PhDs Andrew Mao and Dan Sosa, the app maps cooking into a knowledge graph of 400+ skill levels and uses a human-in-the-loop LLM system to generate lessons, teaching the hows and whys behind food so novice cooks gain confidence in the kitchen.
Stephanie Lawrence
Stephanie Lawrence is the co-founder and co-CEO of Traveling Spoon, the marketplace she built to put travelers at a stranger's dinner table around the world. Born from a failed quest to learn dumplings from a Chinese grandmother, the company connects guests with vetted home cooks - 95% of them women - across dozens of countries for private meals, cooking classes, and market tours. A Dartmouth and UC Berkeley Haas MBA who worked with Alice Waters and Google.org before launching, Lawrence turned a travel frustration into a business that funnels income to local women while preserving family recipes that might otherwise vanish.