For 67 years, a Fresno architecture firm has practiced a quiet trick: design for the people who stay, then train the people who might return.

Design, Bitches built a serious practice out of an unserious-sounding name. Its real trick is making restaurants, houses, clinics, and classrooms behave like invitations.
A children’s hospital, a former shipyard, a campus full of competing destinations: Clearstory turns complicated places into places people can understand. Its most revealing design tool is the question it asks before drawing the sign.
A presentation can look finished and still leave everyone doing extra work. M’idea Hub builds decks and reusable slide systems for the founders, investors, and teams caught in that gap.
A hospital entrance, a campus crossroads, a company name on a skyline. GNU Group turns these everyday encounters into a design problem - and stays involved until the signs are installed.
A heart for healthcare. A wardrobe for a waterfront resort. Inside the independent agency that carries entertainment instincts into the everyday business of building brands.
A Steelcase dealer built a broader business by taking on the awkward parts of an office project: custom furniture, tangled technology and the move itself. Its best work starts with how people actually use a room.
Souvik Paul is the CEO and Founder of Aurie, a medtech company that built the first FDA De Novo-cleared reusable intermittent catheter system. A Harvard-educated designer and former J&J strategist, Paul was driven to start Aurie after witnessing a family member's struggle with catheter-associated infections following a spinal cord injury. His Oakland-based startup has raised $14.24M and is pioneering a no-touch, automatically disinfecting catheter system designed to transform care for the 600,000 Americans who rely on intermittent catheters.