guest-engagement
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TravelClick and the $1.52 billion price of knowing who books next
A hotel room has an expiration date: tonight. TravelClick built a business around helping hotels see demand sooner, sell rooms more intelligently, and persuade guests to book directly.
Paytronix and the art of earning the next visit
A $10 reward can thank a regular or buy a visit that would have happened anyway. Paytronix helps restaurants and convenience stores tell the difference - then connects the offer, the order, and the return.
Popmenu and the menu that refused to sit still
A restaurant’s best sales pitch is usually buried in a PDF. Popmenu built a business by letting the food speak, then teaching the website to bring guests back.
Sharmeen Mitha-Sehgal Put the Wedding Invitation in Everyone's Pocket
An art director watched wedding logistics spill across Facebook and saw a design problem. Her answer became a private, coordinated home for the invitation, the itinerary and every guest with a phone.
A Sister's Wedding, a Quit Job, and the App That Won't Go Free
Sharmeen Mitha-Sehgal built Appy Couple after her sister's 500-guest Mumbai wedding turned into a logistics headache. More than a decade later, it still charges couples in a market that mostly gave the software away.