free-to-play

(15)
Company
The Game Company That Started on Third Base
Gaming · Consumer · Media

The Game Company That Started on Third Base

Ares Interactive skipped the romantic garage phase. It bought experience, inherited a live hit, and raised $70 million to turn small veteran teams into a repeatable free-to-play machine.

mobile-games · free-to-playRead →
Company
Enver Turned VR Chaos Into a Distribution Strategy
Gaming · Social · Media

Enver Turned VR Chaos Into a Distribution Strategy

The studio behind Scary Baboon and MotoX discovered that in social VR, the clip is not marketing for the game. The clip is part of the game.

vr-games · social-gamingRead →
Company
Scopely Spent Seven Years Learning How to Roll the Dice - Then Built a $6 Billion Hit
Gaming · Consumer · Media

Scopely Spent Seven Years Learning How to Roll the Dice - Then Built a $6 Billion Hit

The first Monopoly concept did not work. Seven years, a full reset and more than $1 billion in marketing later, Scopely had a mobile phenomenon - and a playbook for buying the rest of the board.

mobile-games · free-to-playRead →
Company
The Startup That Put a Live TV Game Show Inside Your Bingo App
Gaming · Media · Consumer

The Startup That Put a Live TV Game Show Inside Your Bingo App

Most bingo apps are you, alone, tapping a screen. Live Play Mobile added a person on the other end - a real host, live, 24/7 - and turned a card game into appointment television you carry in your pocket.

live-play-bingo · social-casinoRead →
Company
Bagelcode Lost Two Publishers - Here Is the Global Games Playbook It Built Instead
Gaming · Consumer · Ai

Bagelcode Lost Two Publishers - Here Is the Global Games Playbook It Built Instead

A failed puzzle game, two vanished publishing deals and one strangely popular in-game slot pushed five Korean developers toward a different kind of studio. Bagelcode’s real product is not merely mobile games - it is a system for learning what players will return to.

bagelcode · mobile-gamesRead →
Company
Two Riot Vets Bet $49M That a Game Could Feel Like Church
Gaming · Consumer · Media

Two Riot Vets Bet $49M That a Game Could Feel Like Church

They left Riot to make an online world that welcomed the people MMOs usually scare off. Palia found 10 million of them - and still cost the founders the studio.

singularity-6 · paliaRead →
Company
The Ukrainian Game Studio That Turned a Flash-Era Farm Into a 15-Year Survival Strategy
Gaming · Consumer · Media

The Ukrainian Game Studio That Turned a Flash-Era Farm Into a 15-Year Survival Strategy

QS Games began with an online farm, survived the death of Flash and rebuilt its catalog for phones. Now the Ukrainian studio is using the machinery behind five million players to court indie developers as a publisher.

qs-games · ukrainian-game-studioRead →
Company
DoubleDown Interactive
Gaming · Consumer · Social

DoubleDown Interactive

The Seattle-born social casino pioneer has spent 16 years selling the feeling of a casino without a cash-out. Its next wager is less visible but more consequential: own more of the checkout, broaden into Europe and make an old hit travel further.

social-casino · mobile-gamingRead →
Company
Nexon America
Gaming · Consumer · Media

Nexon America

Nexon America helped teach the West that a game could be free, social and never quite finished. Two decades later, its real product is not any single title - it is the difficult craft of keeping a digital world worth returning to.

nexon-america · online-gamesRead →
Company
FunCraft
Gaming · Consumer · Media

FunCraft

FunCraft is a remote-first mobile game studio founded in 2019 by former Electronic Arts and Zynga veterans. It builds friendly word and puzzle games - led by flagship title Wordgrams and Word Yatzy - designed to become daily rituals players return to for years. The studio backs a philosophy it calls 'casual forever,' pairing rigorous live operations and ad-spend experimentation with a small, senior team. By its fifth year it had crossed 7 million installs and more than $15 million in revenue.

mobile-games · word-gamesRead →
Company
ZOOT
Gaming · Consumer · Crypto

ZOOT

ZOOT is a New York-based sweepstakes gaming platform that brings video-game sensibilities to iGaming. Instead of slots and table games, it builds proprietary arcade titles - Crash, Plinko, Mines, Dice and sports-themed variants - playable free with Gold Coins or, via a sweepstakes model, with Sweeps Coins that can be redeemed for cash prizes. Founded by gaming veterans Sean Ryan (ex-Facebook games, OpenWager) and John Cahill (ex-Sega, Yahoo Games), ZOOT raised a $6M seed in June 2025 led by CoinFund with Griffin Gaming Partners, aiming to fold stablecoin payments into gaming and expand from the U.S. to markets across Southeast Asia, Latin America and Africa.

sweepstakes-casino · social-casinoRead →
Company
Monsarrat - Can You Come Out to Play?
Gaming · Consumer · Ai

Monsarrat - Can You Come Out to Play?

Monsarrat is a Los Angeles-based augmented reality game studio building what it calls the world's first Outdoor RPG. Founded by Johnny Monsarrat - who co-founded Turbine, one of the first MMO companies, later sold to Warner Bros. for $160M - the studio's demo game Landing Party spreads an entire fantasy world across any real-world park or open space instead of pinning one creature to a GPS point. Backed by seven-plus patents, a ~12-person team, and an advisory board of former PlayStation, Blizzard, Niantic, and Lucasfilm executives, Monsarrat pitches outdoor gaming as an antidote to a loneliness epidemic - a reason to walk outside and play.

augmented-reality · ar-gamesRead →
Company
World Golf Tour
Gaming · Consumer · Media

World Golf Tour

World Golf Tour (WGT) is a San Francisco-based video game company behind WGT Golf, one of the most realistic free-to-play online golf games. Using patented 3D photorealistic georeferencing built from helicopter-shot, high-definition imagery, WGT recreates real-world courses like Pebble Beach, St Andrews and Bethpage Black to within roughly an inch of vertical accuracy. Launched in open beta in 2008, it grew to tens of millions of players across browser, iOS and Android, ran virtual versions of the U.S. Open with the USGA, was acquired by Topgolf in 2016, and spun back out as an independent studio on January 1, 2025.

golf-game · online-golfRead →
Company
LILA Games
Gaming · Consumer · Media

LILA Games

LILA Games is a Bengaluru-based mobile game studio founded in 2020 and building Project Black, an ambitious free-to-play extraction shooter for mobile. Backed by a $10M Series A from Rainfall, KRAFTON, Sequoia, BITKRAFT, and Galaxy Interactive, the team is led by former SEGA and FunPlus operators determined to prove India can ship a globally competitive shooter.

mobile-gaming · free-to-playRead →
Company
Pocket Gems
Gaming · Consumer · Media

Pocket Gems

Pocket Gems is a San Francisco mobile-games studio behind hits like War Dragons and Episode - Choose Your Story. Founded in 2009 by Daniel Terry and Harlan Crystal above a pizza shop while Terry was still at Stanford, the company builds AAA-quality mobile games and a Hollywood-grade interactive storytelling platform, powered by its proprietary mobile-first Mantis Engine and backed by Sequoia Capital and Tencent.

mobile-games · free-to-playRead →