franchise-marketing
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The Agency That Wants Every Franchise Location to Think Like Headquarters
Ignite Visibility spent a decade selling digital marketing services. Then it bought the software, web shops, franchise specialists, and lead engines needed to make thousands of local campaigns behave like one system.
Matthew Marx
Matthew Marx is the co-founder and CEO of Evocalize, a Seattle- and Austin-based collaborative marketing platform that lets franchises, brokerages, lenders and multi-location brands push automated, compliance-friendly digital ad campaigns down to their local partners. A Babson MBA and 20-year marketing-technology operator, he built Evocalize after product leadership stints at Bazaarvoice, Oracle Retail, PA Consulting in London, and the MassPRIM pension fund.
Oakscale Franchise Partners
Oakscale Franchise Partners is a New York-based, tech-enabled franchise development company that helps emerging brands scale into national franchise systems. It combines hands-on franchise consulting, data-driven lead generation and matchmaking, marketing, and selective equity investment - handling the full journey from concept to signed franchise agreements. Founded in 2017 by Joshua Kovacs and now part of Metric Collective, Oakscale has facilitated millions of franchise searches and worked with thousands of franchisor clients across fast-casual, pet care, mobility, and specialty retail.
Robert Huntington
Robert (Rob) Huntington is the CEO of Oakscale Franchise Partners and of Metric Collective, a New York-based group that builds, markets, and invests in franchise brands. A former high-school history teacher who ran the single largest Huntington Learning Center before earning an MBA at Kellogg and consulting at BCG, he now applies data, software, and digital marketing to a slow-moving industry, connecting entrepreneurs with franchise concepts and helping emerging brands scale. He led the angel round that seeded Oakscale with $1.2M in 2019 and frames franchising's challenge bluntly: the industry has been coasting downhill and now has to pedal.