A breakfast experiment revealed what restaurant owners were missing. Shiheng turned that lesson into software for the money, ingredients and daily decisions behind China’s franchise chains.
After two decades in restaurant operations and a turn through outdoor services and residential concierge work, Sean Murphy is back in the food business. At Aegis Brands, his next assignment puts franchise owners, familiar wings, and the economics of hospitality at the same table.

After nearly a decade at Tesco China, Wei Zhang moved into online food. At Shiheng, the founder and COO has followed the delivery order into a larger problem: how to keep a growing restaurant chain under control.
A 267-item checklist helped reveal the trouble with running a franchise: you can measure everything and still miss the point. FranConnect sells the software that turns scattered information into something an operator can use.

After selling software, houses, video games and virtual worlds, Jason Bunge landed at Hasbro with a precise brief: find the center of gravity in brands people have loved for generations - then give every fan a reason to keep playing.