food-as-medicine

(5)
Legend
Milo Krastev
Founder · Executive · Operator

Milo Krastev

Milo Krastev is the co-founder of Foodsmart (formerly Zipongo), the San Francisco company that turned nutrition into a covered health benefit for more than three million Americans. He spent a decade as the company's CFO and Head of Growth before handing off the finance chair in 2025 to run strategy and business development full time. Before Foodsmart he moved through the rooms where big money gets allocated - investment banking at Bank of America Merrill Lynch, activist investing at ValueAct Capital, and financial strategy at Palantir - then bet the whole resume on the idea that food, not just pills, belongs on a prescription pad.

milo-krastev · foodsmartRead →
Legend
Jon Carter
Founder · Executive · Operator

Jon Carter

Jon Carter is the CEO and Founder of Prado, an Austin-based technology platform that connects physicians, nutrition providers, and food businesses to make food function as medicine — unlocking $170 billion in pre-tax HSA/FSA dollars for medically tailored meals. Before Prado, Carter built a career spanning digital product leadership at Union Bank and Live Nation (where he ran eCommerce for 600+ artist brands including Jay-Z and Madonna), and CEO of Snap Kitchen. His father died from type 2 diabetes, and that loss transformed into a professional mission: eliminate the friction preventing food from operating as healthcare.

founder · ceoRead →
Legend
Julie Nguyen
Founder · Executive · Operator

Julie Nguyen

Julie Nguyen is the CEO and co-founder of Methodology, a Bay Area premium meal-delivery service that ships chef-cooked, ingredient-strict meals nationwide in reusable glass jars. A Stanford economics grad who jumped from J.P. Morgan to Lumosity to founder life, she bootstrapped the company in 2015 by emptying her 401(k) and has grown it to eight-figure annual revenue.

methodology · meal-deliveryRead →
Legend
Sara Cullen
Founder · Executive · Operator

Sara Cullen

Sara Cullen is the founder and CEO of GEM, a Los Angeles wellness company that reinvented the daily multivitamin as a bite-sized chew made from real, whole-food ingredients. After a personal health slump in her late twenties left her disillusioned with the synthetic-filler vitamin aisle, the Oregon farm kid and Cornell graduate built the product she could not find. She validated it inside a private Facebook group of women before raising venture capital, selling more than 20 million bites, and turning 'food is medicine' into a real business.

sara-cullen · gemRead →
Legend
Kurt Knight
Executive · Operator · Investor

Kurt Knight

Kurt Knight is the CEO of Foodsmart, the largest digital food-as-medicine platform in the United States, appointed in March 2025 after 13 years at Amwell where he rose to COO and helped scale virtual care nationally. With an MBA from Harvard, an MPH from Columbia, and field experience everywhere from UNICEF to the Gates Foundation to the Boston Consulting Group, Knight brings an unusually wide lens to the intersection of food, nutrition, and healthcare delivery.

ceo · foodsmartRead →