Jon Carter is the CEO and Founder of Prado, an Austin-based technology platform that connects physicians, nutrition providers, and food businesses to make food function as medicine — unlocking $170 billion in pre-tax HSA/FSA dollars for medically tailored meals. Before Prado, Carter built a career spanning digital product leadership at Union Bank and Live Nation (where he ran eCommerce for 600+ artist brands including Jay-Z and Madonna), and CEO of Snap Kitchen. His father died from type 2 diabetes, and that loss transformed into a professional mission: eliminate the friction preventing food from operating as healthcare.
Fork Farms is a mission-first agriculture technology company in Green Bay, Wisconsin that builds self-contained indoor vertical hydroponic systems - led by the Flex Farm - paired with a digital platform (Farmative) and K-12 curriculum. Its technology lets schools, hospitals, nonprofits, food pantries, businesses and homes grow hundreds of pounds of fresh produce per year on-site using a fraction of the water and land of conventional agriculture, turning food access into something anyone can do indoors.