fitness
(10)
Fithouse sold the freedom to change your workout
Yoga on Monday. HIIT on Tuesday. One membership for both. Fithouse bundled boutique fitness into an All Class Club - then COVID tested how much of the club could survive without the room.
Ten Thousand puts the workout in charge of the wardrobe
A pocket that bounces is a small problem, until it follows you through every run. Ten Thousand built a men’s training brand by taking such annoyances seriously - then invited athletes to help fix them.
Glo Wants You to Keep Your Yoga Teacher. Lose the Commute.
Glo began with three filmed yoga classes and a familiar Los Angeles problem: traffic. Eighteen years later, its paid library faces a harder test - giving people a reason to return when so much wellness content is free.
The Y Dropped the Map and Kept the Compass
One of North America's largest Ys traded a geographic name for a directional one - and kept doing the unglamorous work of raising kids, teaching swimming, and holding neighborhoods together.
Liv Labs
Liv Labs is a women's health startup (YC S21) commercializing Pippa, a patented internal resistance spring that activates the pelvic floor during everyday movement and exercise. Founded by CEO Melody Roberts and inventor Carly Price, the company pairs the wearable with self-care coaching to help the 78 million American women living with pelvic floor weakness stay strong, active, and leak-free without clinical visits or effortful daily kegel routines.
GoSaga, Inc.
GoSaga, Inc. is a Norwalk, Connecticut wellness holding company that builds and scales next-generation lifestyle brands across fitness, beauty, and well-being. Founded in 2020 by Geoff Schneider and partners, it runs an asset-light franchisor platform that pairs a centralized operating engine - unified technology, data, quality assurance, and expert operators - with a portfolio of founder-led brands including LYMBR, Squeeze Massage, VIO Med Spa, and FitLab's boutique fitness concepts. Backed by $5M in Series A funding, GoSaga positions itself to capture consumer engagement at every stage of the wellness journey.
Diva Yoga
Diva Yoga is a premium, women-first yoga and wellness brand based in Mumbai, India, and the yoga arm of the SARVA wellness group. Co-founded by entrepreneur-yogi Sarvesh Shashi and Bollywood actor Malaika Arora, it pairs studio and digital practice across 25+ forms of yoga with functional training, Zumba, and nutrition counseling. The brand mixes physical studios with corporate and community wellness programs, and has drawn a celebrity-heavy investor roster that includes Jennifer Lopez, Alex Rodriguez, Shahid and Mira Kapoor, and Aishwaryaa R. Dhanush.
Gainful
Gainful is a New York-based personalized sports nutrition company that builds custom protein powders, hydration, pre-workout and performance supplements tailored to each customer's body, goals and dietary needs. Customers take an online quiz, get a formula matched to them by Gainful's algorithm and registered dietitians, and can chat with a real RD about it. Founded by high-school soccer teammates Eric Wu and Jahaan Ansari and incubated at Y Combinator, the brand grew from a dorm-room experiment into a profitable, multi-channel business now sold direct-to-consumer and in Target stores nationwide.
Barry's
Barry's is the boutique fitness brand that turned the group workout into a nightclub. Founded in West Hollywood in 1998, it pioneered the high-intensity interval training (HIIT) class with its signature Red Room - low lights, loud music, treadmills and free weights - and helped launch the boutique fitness industry. Today Barry's runs roughly 90 studios across more than a dozen countries, sells a Fuel Bar nutrition line and a digital platform (Barry's X), and draws millions of class visits a year.
The Bay Club Company
The Bay Club Company is a membership-based active lifestyle and hospitality company headquartered in San Francisco. Founded in 1977 with the nation's first co-ed fitness club, it now operates a growing collection of resort-inspired clubs organized into regional campuses across the West Coast - the Bay Area, Los Angeles, San Diego, and the Pacific Northwest. Built on four points of focus - fitness, sports, family, and hospitality - the company serves a community of 135,000-plus members with tennis, swimming, squash, golf, pickleball, group exercise, family programs, dining, and spa services. Backed by KKR, Bay Club is in an aggressive expansion phase, acquiring regional operators to scale toward 50-plus clubs and over 200,000 members.