event-marketing
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When the Room Went Dark, Eran Ben-Shushan Rebuilt the Stage
The Bizzabo co-founder spent a decade teaching software to understand a crowded room. Then every room emptied, and his company had two weeks to learn an entirely new language.
Chet Mehta Makes the Moment Travel
The PR DEPT founder has spent two decades turning crowded rooms into clear stories - by planning the photograph, respecting the reporter and playing the long game.
Jackie Reau Turned a Cocktail Napkin Into Cincinnati’s Game Plan
She built a sports-and-entertainment agency without leaving the city she loved. Two decades later, Jackie Reau still treats every assignment like game day: arrive early, connect the right people and stay until the work is done.
James LaForce Learned Publicity Before the Internet. He Has Kept It Human Ever Since.
The New York communications executive began by slipping party reports under an editor’s door. Four decades later, his work still rests on curiosity, timing and the radical usefulness of showing up.
Kelly Cheng Is Building for the 95 Percent Who Aren’t Buying Yet
The Goldcast CMO made her name by treating marketing as a long game: earn trust before buyers raise their hands, turn events into durable stories, and let honest experiments beat tidy attribution theater.
When the Calendar Went Blank, Alon Alroy Rebuilt the Room
A thousand cancellations landed in two weeks. The company had no virtual-events product. Alon Alroy's response was to stage a gathering anyway - and turn Bizzabo's worst month into its defining lesson.
Kahle Williams Has Spent Two Decades Making the Badge Line Disappear
Long before event tech became a fashionable phrase, Williams was explaining scanners, shared databases and the small operational choices that make a crowded show feel effortless. His career is a study in staying with the problem while the tools keep changing.
Ashleigh Cook Is Turning the Event Badge Into a Business Signal
The RainFocus CMO has spent nearly two decades making B2B marketing less episodic. Her playbook connects the handshake, the session choice and the follow-up into one customer journey without losing the human point of gathering.
Bharath Varma Turned Event Chaos Into a Product Brief
Before he sold event software, Varma spent years inside the spreadsheets, sound checks and last-minute saves of live production. Zuddl is his attempt to turn that operator's memory into one system.
Jane Matthews Markets a Memory Toronto Keeps Remaking
At the Canadian National Exhibition, Jane Matthews has the unusual job of selling something Toronto already remembers. Her work shows how a 19th-century fair stays useful by turning nostalgia into participation.
The Producer Behind AWS re:Invent
She turned a cloud computing conference into one of tech's biggest annual gatherings, and she runs it from a small mountain town in Oregon.
Lori Trapp Turned the Corporate Event Into a Measurable System
Her work at Intel made a quiet argument: a corporate event is not finished when the room clears. It is finished when the choices, data and lessons can make the next one better.
Wendy Schenker
Wendy Schenker turned a bank’s marketing brief into a Chicago invitation - pairing sponsorships, public rituals and community work so the brand is experienced before it is advertised.
Alex Reynolds
He lined up ten customers for February 2020, then the events industry went dark overnight. Alex Reynolds kept building anyway - and turned the messy art of picking conferences into a data problem worth solving.
Eric Holmen
Eric Holmen is the CEO of Revenue Grid, an AI-powered revenue intelligence and sales engagement platform. Over a nearly 30-year run in marketing technology, he has served as CEO, CRO and CMO for fast-growing SaaS companies including Splash, Silverpop, Airship, SmartReply and Ortto. He is known for scaling go-to-market teams, doubling Splash's business through the pandemic, and advising startups and private equity and venture investors on operational execution. A self-taught childhood programmer turned operator, he holds three marketing patents and blends design, data and empathy in how he builds teams.
Van Le-Gray
Van Le-Gray is a Partner in Event Marketing at Andreessen Horowitz (a16z), the legendary Silicon Valley venture capital firm. With roots in B2B event marketing at BrightTALK and Radius, she joined a16z in 2017 and has since become one of the key architects behind the firm's legendary experiential marketing machine — including Tech Week, the decentralized tech conference that turns entire cities into a16z venues. Her career spans virtual conferences, field marketing strategy, ABM, and sponsorship acquisition, all channeled into building the connective tissue of the tech ecosystem.