digital-invitations
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A Sister's Wedding, a Quit Job, and the App That Won't Go Free
Sharmeen Mitha-Sehgal built Appy Couple after her sister's 500-guest Mumbai wedding turned into a logistics headache. More than a decade later, it still charges couples in a market that mostly gave the software away.
Paperless Post
Paperless Post is a New York-based digital stationery company that lets people design, send, and manage invitations, cards, and event pages online. Founded by siblings James and Alexa Hirschfeld, it pairs free customizable templates with premium, designer-collaboration cards and built-in RSVP and guest-management tools, and has been used to send invitations to hundreds of millions of recipients.
James Hirschfeld
James Hirschfeld is the co-founder and CEO of Paperless Post, the New York company that turned the dread of sending an invitation into an act of design. He started it from a Harvard dorm in 2008 with his older sister Alexa, after his own 21st birthday party left him stuck between expensive paper and lifeless email. More than 175 million people have since sent or received a Paperless Post, across roughly 20 million events. He runs it as a design company that happens to live in a browser.