
An art director watched wedding logistics spill across Facebook and saw a design problem. Her answer became a private, coordinated home for the invitation, the itinerary and every guest with a phone.
James Hirschfeld is the co-founder and CEO of Paperless Post, the New York company that turned the dread of sending an invitation into an act of design. He started it from a Harvard dorm in 2008 with his older sister Alexa, after his own 21st birthday party left him stuck between expensive paper and lifeless email. More than 175 million people have since sent or received a Paperless Post, across roughly 20 million events. He runs it as a design company that happens to live in a browser.