Sharmeen Mitha-Sehgal built Appy Couple after her sister's 500-guest Mumbai wedding turned into a logistics headache. More than a decade later, it still charges couples in a market that mostly gave the software away.
Paperless Post is a New York-based digital stationery company that lets people design, send, and manage invitations, cards, and event pages online. Founded by siblings James and Alexa Hirschfeld, it pairs free customizable templates with premium, designer-collaboration cards and built-in RSVP and guest-management tools, and has been used to send invitations to hundreds of millions of recipients.