Scott Bajtos is the Global Vice President of Adobe Customer Solutions — spanning Customer Engineering, Customer Success, and Professional Services for Adobe Experience Cloud. With over 30 years in enterprise software, he has served as Chief Customer Officer at both VMware and FinancialForce, and built customer advocacy programs at SAP, Business Objects, Marimba, and Cadence Design Systems. His philosophy is simple: helping every customer succeed and become a customer for life.
Val Geisler is a lifecycle marketing strategist and VP of Partner Programs at Digioh, best known for founding Fix My Churn and creating the 'Dinner Party Strategy' — a behavior-driven email onboarding framework that has powered 209% conversion lifts for SaaS and ecommerce brands. With 12+ years at the intersection of customer empathy and marketing systems, she has built advocacy programs at Klaviyo, grown retention email to 25% of company revenue at ByHeart, and hosted the Ecommerce Marketing School podcast. Her philosophy: emails are relationships, not broadcasts.