customer-advocacy
(6)
PeerSpot sells the part the software demo leaves out
The enterprise review company turns deployment stories into buying advice - and a business selling customer evidence. Its next address is the cloud marketplace checkout.
Deeto wants your happiest customers to do the talking
The company began by making customer references easier to arrange. Now it is betting that the same voices can help sales, marketing and product teams make better decisions.
Eastwick sold the agency. Then its founder ran the buyer.
For 25 years, Eastwick helped technology companies explain themselves. Its own most revealing story is how a fiercely independent agency decided to sell - and what it carried into Hotwire.
Big Sky Communications and the art of asking a customer twice
A good customer story can help sell software. Big Sky Communications builds the relationships, routines, and restraint needed to keep those stories coming.
Get The Referral Wants Contractors to Stop Hoping for Word of Mouth - and Start Running It Like Software
The San Diego company wraps referral links, project updates, CRM data and cash rewards into one contractor-focused system. The clever part is the software; the hard part is getting humans to use it.
Duel Tech
Duel is a London-founded B2B SaaS company that runs a Brand Advocacy Platform, helping consumer retail brands recruit, activate and scale tens of thousands of customers, creators, fans, employees and ambassadors into a measurable word-of-mouth growth channel. Founded in 2017 by adventurer-turned-entrepreneur Paul Archer and games developer Naio Tsarouchis, and certified as a B Corp, Duel powers advocacy programs for brands including Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret, Abercrombie & Fitch and Pandora, and raised a $16M Series A in September 2025.