cross-platform-measurement
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Ashwin Navin and the audience hiding in plain sight
From BitTorrent’s distribution deals to Samba TV’s audience data, Ashwin Navin has spent his career connecting technology to the people using it. His next question is what happens after the advertisement.
Gil Bouhnick and the trouble with a good idea
He spent 16 years building enterprise software, then co-founded an app that taught him how little a neat theory knows about a customer. At AppsFlyer, Gil Bouhnick is still working on the gap between what happens and what the numbers say.
Tubular Labs Built a Telescope for 25 Billion Videos - and Sold the View to Media’s Biggest Players
YouTube was only the opening act. Tubular Labs spent 14 years turning the unruly social-video universe into a dataset that publishers, brands and agencies can actually interrogate - then became a key piece of Chartbeat’s media software stack.
DISQO Bet $101.5 Million That Your Ad Dashboard Is Missing the Point
Marketers can count impressions all day and still not know what changed. DISQO’s wager is that an opted-in audience, exposed-versus-control measurement and one cross-channel view can turn media reporting into evidence - if the panel is large enough and the campaign is measurable.
Olyzon
Olyzon is an AI-native adtech company building an agentic decisioning and orchestration layer for Connected TV (CTV) advertising. Founded in 2024 and headquartered in Paris with offices in New York and London, its platform sits on top of the fragmented CTV ecosystem - agnostic across every DSP, SSP and direct publisher - and uses AI agents to qualify inventory at the program level, plan and activate campaigns, adapt creative to viewing context, and normalize measurement into unified outcomes. The company has powered hundreds of campaigns for global brands and agencies, and closed a $10M Series A led by Sir Martin Sorrell and Sanja Partalo's S4S Ventures in May 2026.