
From BitTorrent’s distribution deals to Samba TV’s audience data, Ashwin Navin has spent his career connecting technology to the people using it. His next question is what happens after the advertisement.

He spent 16 years building enterprise software, then co-founded an app that taught him how little a neat theory knows about a customer. At AppsFlyer, Gil Bouhnick is still working on the gap between what happens and what the numbers say.