creator-commerce
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The Seattle Startup Turning Amazon's Own Bonus Into a Creator Paycheck
Levanta connects Amazon sellers with vetted creators, tracks every sale through Amazon's own API, and lets brands pay commissions instead of bidding on ads. In roughly 20 months it went from a services idea to $286 million in annualized tracked sales - and a $20 million Series A.
LoudCrowd
LoudCrowd is an Austin-based software company that helps direct-to-consumer brands turn creators and customers into a measurable sales channel. Its all-in-one creator commerce platform runs influencer, affiliate, ambassador, and user-generated-content programs, spins up branded on-domain creator storefronts, and layers on AI agents that automate discovery, outreach, and program management - shifting the focus from reach-based vanity metrics to attributable revenue.
Upfluence
Upfluence is an all-in-one influencer and creator marketing platform that helps ecommerce and D2C brands find, contact, manage, and pay content creators while tying campaigns directly to sales. Built around a searchable database of millions of creator profiles across seven social networks and deep integrations with platforms like Shopify, Upfluence positions influencer marketing as a measurable revenue channel rather than a branding expense. Its distinctive Live Capture technology surfaces influential creators from a brand's own customer base, and its Jaice AI co-pilot automates campaign briefs, creator matching, and outreach.
Gary Garofalo
Gary Garofalo is the CEO and co-founder of LoudCrowd, an Austin-based software company that turns brand creators and influencers into measurable revenue channels. His platform builds native creator storefronts on a brand's own e-commerce site, aiming to make social commerce as mainstream as third-party tools like LTK or TikTok Shop. A former Deloitte consultant with an economics degree from Wesleyan, Garofalo has led LoudCrowd to work with brands including Gymshark, Boohoo, Kyte Baby and Dolce Vita.
Howl
Howl is a New York-based creator commerce platform that lets social creators turn any product into a trackable, shoppable link and earn commissions across YouTube, TikTok, Instagram, Substack, X, Discord and more. By tapping retail media budgets in addition to traditional affiliate commissions, Howl pays creators above-market rates and gives brands direct, measurable access to creator-driven sales. Founded in 2022 by Li Haslett Chen, the company has driven more than $1.1 billion in creator-led commerce and paid out over $100 million to roughly 23,000 creators.
ShopMy
ShopMy is a New York-based creator commerce platform that turns trusted recommendations into a shoppable business. Creators build curated digital storefronts, link to products from tens of thousands of brands, and earn commissions, while brands run gifting, collaborations, and paid campaigns with measurable performance. Founded in 2020, the company reached a $1.5B valuation in 2025 on the back of more than 240,000 creators, 1,600+ brand partners, and roughly $1 billion in annual platform sales.
Li Chen
Li Haslett Chen is the founder and CEO of Howl, a New York creator-commerce platform that has driven more than $1.1 billion in creator-led sales and paid over $100 million to roughly 23,000 creators since 2022. A former biochemical engineer, Vogue intern, McKinsey analyst, and Moda Operandi marketer, she previously founded the editorial-commerce company Narrativ. She has been named a World Economic Forum Technology Pioneer, a Financial Times retail disruptor, and an Ad Age 40-Under-40, and served on the board of Warner Bros. Discovery.