creator-commerce
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Mihwa Kim and the art of being hard to please
Before Biodance reached international shelves, Mihwa Kim built a business around a demanding question: how does a good product find its customer? Her route from television demonstrations to the product desk offers an answer in several acts.
Kevin Ramsey Learned the Internet Wanted More Than a Hoodie
He started with a Hunger Games world inside Minecraft. Now he helps internet creators turn attention into objects people can hold, wear, read, and play.
Ian Brodie Built the Software Only After the Service Taught Him What to Build
Before Levanta became a funded creator-commerce platform, Ian Brodie learned the expensive difference between software people admire and software they will actually use. His second company grew from that scar tissue.
Gary Garofalo
Gary Garofalo is the CEO and co-founder of LoudCrowd, an Austin-based software company that turns brand creators and influencers into measurable revenue channels. His platform builds native creator storefronts on a brand's own e-commerce site, aiming to make social commerce as mainstream as third-party tools like LTK or TikTok Shop. A former Deloitte consultant with an economics degree from Wesleyan, Garofalo has led LoudCrowd to work with brands including Gymshark, Boohoo, Kyte Baby and Dolce Vita.
Li Chen
Li Haslett Chen is the founder and CEO of Howl, a New York creator-commerce platform that has driven more than $1.1 billion in creator-led sales and paid over $100 million to roughly 23,000 creators since 2022. A former biochemical engineer, Vogue intern, McKinsey analyst, and Moda Operandi marketer, she previously founded the editorial-commerce company Narrativ. She has been named a World Economic Forum Technology Pioneer, a Financial Times retail disruptor, and an Ad Age 40-Under-40, and served on the board of Warner Bros. Discovery.