creator-commerce
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Gary Garofalo
Gary Garofalo is the CEO and co-founder of LoudCrowd, an Austin-based software company that turns brand creators and influencers into measurable revenue channels. His platform builds native creator storefronts on a brand's own e-commerce site, aiming to make social commerce as mainstream as third-party tools like LTK or TikTok Shop. A former Deloitte consultant with an economics degree from Wesleyan, Garofalo has led LoudCrowd to work with brands including Gymshark, Boohoo, Kyte Baby and Dolce Vita.
Li Chen
Li Haslett Chen is the founder and CEO of Howl, a New York creator-commerce platform that has driven more than $1.1 billion in creator-led sales and paid over $100 million to roughly 23,000 creators since 2022. A former biochemical engineer, Vogue intern, McKinsey analyst, and Moda Operandi marketer, she previously founded the editorial-commerce company Narrativ. She has been named a World Economic Forum Technology Pioneer, a Financial Times retail disruptor, and an Ad Age 40-Under-40, and served on the board of Warner Bros. Discovery.