creative-analytics
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Clarisights and the dashboard that couldn’t answer back
The charts were handsome. The marketers were still waiting. Clarisights built its business around the awkward question that comes after the dashboard has done its job.
Brunner’s Most Famous Ad Failed Twice. Then 92,000 People Applied.
Fox rejected the ending. The website buckled under the audience. Brunner’s 84 Lumber campaign still produced 92,000 job applications - a useful lesson from an agency built to turn expensive surprises into measurable action.
VidMob Wants Receipts for Every Creative Hunch
The enterprise ad platform reads the logo, face, color, copy and timing inside every asset, then asks the question most dashboards dodge: what, exactly, made the creative work?
Billo Puts the Ad Factory in Your Pocket
Billo began as a shortcut to smartphone UGC. Now it wants to run the whole creator-ad loop, from the first brief to the ROAS chart - with real people still in front of the camera.
Northbeam
Northbeam is a San Francisco-based, machine-learning marketing measurement platform built for direct-to-consumer and ecommerce brands. It stitches together multi-touch attribution, media mix modeling, and incrementality testing so marketers can see what their ad spend actually drives in revenue - across Meta, TikTok, Snap, Google, and beyond - in a privacy-changed, cookie-thin world. Founded in 2019 by Austin Harrison and Dan Huang, the company helps growth teams move budget with confidence instead of guessing.
CreativeX
CreativeX is a New York-based AI creative data platform that automatically analyzes a brand's images and videos to score creative quality, enforce brand and platform best practices, and connect creative decisions to media performance. Used by more than 30 of the world's largest advertisers - including Unilever, Heineken, PepsiCo, Google and Mondelez - it turns the historically subjective business of advertising creative into measurable, comparable data across thousands of brands and markets.
Anastasia Leng
Anastasia Leng is the founder and CEO of CreativeX, a New York technology company that uses AI and computer vision to measure the quality, consistency, and effectiveness of the images and videos brands put into the world. Fortune 500 giants like Unilever, Heineken, Mondelez, Nestle, and Google use it to bring data to the one part of marketing that has always resisted measurement: the creative itself. A lifelong nomad raised across seven countries and a former Google product lead who co-founded the celebrated ecommerce startup Hatch, Leng has built CreativeX into one of the defining companies in the emerging field of creative data, raising about $30 million along the way.