creative-analytics
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Clarisights and the dashboard that couldn’t answer back
The charts were handsome. The marketers were still waiting. Clarisights built its business around the awkward question that comes after the dashboard has done its job.
Brunner’s Most Famous Ad Failed Twice. Then 92,000 People Applied.
Fox rejected the ending. The website buckled under the audience. Brunner’s 84 Lumber campaign still produced 92,000 job applications - a useful lesson from an agency built to turn expensive surprises into measurable action.
Northbeam
Northbeam is a San Francisco-based, machine-learning marketing measurement platform built for direct-to-consumer and ecommerce brands. It stitches together multi-touch attribution, media mix modeling, and incrementality testing so marketers can see what their ad spend actually drives in revenue - across Meta, TikTok, Snap, Google, and beyond - in a privacy-changed, cookie-thin world. Founded in 2019 by Austin Harrison and Dan Huang, the company helps growth teams move budget with confidence instead of guessing.
CreativeX
CreativeX is a New York-based AI creative data platform that automatically analyzes a brand's images and videos to score creative quality, enforce brand and platform best practices, and connect creative decisions to media performance. Used by more than 30 of the world's largest advertisers - including Unilever, Heineken, PepsiCo, Google and Mondelez - it turns the historically subjective business of advertising creative into measurable, comparable data across thousands of brands and markets.