consumer-data
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The Receipt Pivot Every Founder Should Study: How Fetch Built a $700 Million Ad Machine After Its First Product Failed
Fetch’s first checkout product depended on grocers and crawled. Its second asked shoppers for one tiny habit - photograph the receipt - and turned the paper trail into rewards for consumers, proof for advertisers and a profitable business with a reported $700 million gross revenue run rate.
Faraday Spent 14 Years Mapping 240 Million Americans. Now It Wants to Be the Memory Your AI Agents Are Missing
Most marketing AI can write a charming sentence but still has no idea who the customer is. Faraday sells the missing context - and a lead-routing experiment at American Standard shows what happens when the data is finally switched on.
Scott McKinley
Scott McKinley is the founder and CEO of Truthset, an Oakland-based data validation company that scores the accuracy of consumer data used across advertising and marketing. A former captain of the 1988 US Olympic Road Cycling Team who walked away from the sport as doping spread, he spent roughly two decades in ad tech and martech - including a stretch as an EVP at Nielsen and CEO of IDify - before starting Truthset in 2019 to bring transparency and accountability to an industry he felt was full of unchecked claims about data.
Grips Intelligence
Grips Intelligence is an e-commerce market research platform that measures daily online and offline product sales, giving brands, retailers, and investors a competitor- and SKU-level map of digital commerce. Founded in Berlin in 2018 by Moritz Thoma and Daniel Schmeh, Grips turns transaction signals into estimates of revenue, units sold, pricing, conversion, and market share so customers can spot growth opportunities and blind spots across marketplaces and direct-to-consumer stores.
Truthset
Truthset is an Oakland-based data intelligence company that validates the accuracy of consumer data used in marketing and advertising. Its patented TruthScore methodology assigns a 0-100% likelihood that any given data attribute about a person is actually true, letting brands, agencies, and data providers buy and activate audiences rated by accuracy instead of guessing. Truthset explicitly does not sell data or act as a broker - it positions itself as an independent arbiter of truth for a market where consumer data can carry up to 60% error.
Dom Wong
Dom Wong is the co-founder and CEO of Pogo, a New York startup rebuilding the data economy by paying people directly for their own data. What began as 'Honey for the real world' - an app that rewards users for sharing location, email, and transaction history - has grown into an AI-powered consumer research platform that lets brands interview hundreds of purchase-verified shoppers within an hour. With 3M+ opted-in users, visibility into roughly 1 in every 150 American shopping trips, and over $30M raised, Wong has turned the question 'why don't people get paid for their own data?' into a business ranked the #1 loyalty app in America by Newsweek two years running.