Juicero

Juicero was a San Francisco hardware startup that built a Wi-Fi-connected, $699 cold-press juicer paired with proprietary single-serving produce packs sold by subscription. Backed by roughly $118.5 million from Kleiner Perkins, Google Ventures, and Campbell Soup's venture arm, it became a Silicon Valley cautionary tale in 2017 after Bloomberg showed the packs could be squeezed by hand just as effectively as the machine. The company suspended sales in September 2017. The juicero.com domain now hosts an unrelated sparkling-water brand revived in 2025.