central-valley
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Bill Poss and the Art of Getting People to Stop
He started with advertising and agricultural packaging in California’s Central Valley. Four decades later, Bill Poss is giving local history a touchscreen - and giving visitors a reason to stay.
The Buildings That Bring People Back
For 67 years, a Fresno architecture firm has practiced a quiet trick: design for the people who stay, then train the people who might return.
The Sign Shop That Learned to Tell a Whole Valley's Story
David Boring turned a joke about his surname into a homegrown agency that sold everything from signs to strategy. Its most revealing campaign may have been the way it closed.
Jacob Slayton Turns Secondhand Goods Into First Chances
The Bakersfield native went from commercial banking to the hidden logistics of Goodwill. Now he is opening stores, building steadier jobs and making a practical case for giving both people and products more time.
Providence Sells the Part of a Project Engineers Cannot Build
A Bakersfield firm built a business around the awkward gap between a project being legal, engineered and funded - and the public deciding it should exist.
MC Solutions gave farm businesses a digital shop window
Walnuts, goat milk, irrigation systems: MC Solutions built its marketing practice around businesses with something tangible to sell. Its portfolio shows how a small agency connected the brochure, the browser and the buyer.