celebrity-relations
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Lucio Di Rosa and the business of making yourself at home
Before founding LDR22, Lucio Di Rosa cooked dinner for the people he helped dress. From Tuscany to Hollywood, his career explains why a fashion agency might begin with an invitation to stay.
The Publicist Who Built a Business Out of the Guest List
Savannah Engel started Savi with parties, VIP dressing and one designer friend. Then the parties stopped. What survived was the part of public relations that cannot be counted in clips: knowing who belongs in the room.
The Celebrity Is Only Half the Story
MVPR built a fashion publicity machine around a deceptively simple idea: a famous person wearing the product is useful, but the echo around that moment is what makes it travel.
The Publicist Who Put PR Last
Nate Hinton built a fashion communications firm around an unfashionable idea: publicity is the final move, not the first. The result is a small New York agency that treats a runway show, a retail introduction and a moment of silence as parts of the same job.
The deFIANT Knows the Red Carpet's Most Valuable Inch
A West Hollywood agency built a business by noticing what the cameras were cropping out - then turning those details into culture, commerce and coverage.
The Brand Agency knows who to invite before the doors open
A two-hour press preview, a pair of gifted sunglasses, a virtual escape room: inside the PR firm that gives a brand moment a life beyond the guest list.
Fingerprint Communications knows the value of an invitation
A television in a Malibu beach house. A snowboard lesson at Sundance. Fingerprint Communications builds publicity around experiences people have a reason to talk about.
LDR22 puts a living room between luxury and the red carpet
Lucio Di Rosa built a communications agency around an unusually domestic idea: make the people who dress the stars feel at home. Across Los Angeles, Milan and New York, the room is part of the pitch.
BrandLink Communications knows the value of being in the room
A poolside launch, a celebrity client list, and one disastrous email reveal the business behind BrandLink Communications: finding the people who make a brand worth talking about.
The Impact Agency knows who should be in the room
A premiere begins long before the cameras flash. The Impact Agency builds the guest lists, handles the arrivals, and gives influential people something worth talking about.
Danielle & Alix know what the outfit is for
The celebrity styling duo built a business where wardrobe meets public image. Their work runs from Lindsay Lohan’s looks to denim shopping guides - with a surprisingly useful lesson about getting dressed.
Violetta Group knows who gets the sample
A luxury brand needs an introduction. Then it needs someone to answer the stylist. Inside the agency connecting European fashion, American attention, and the surprisingly practical business of being seen.
LION VIP knows who should hold the bottle
The Los Angeles communications agency connects beauty and fashion brands with creators, celebrities, and editors. Its most revealing decision may be which clients it chooses to let go.