care-planning
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Genworth and the price of growing older
An insurer built to pay for care is moving into the business of finding it. Genworth’s next chapter begins with an awkward truth: a benefit check does not tell a family what to do on Monday morning.
ECP and the art of losing less
A medication order, a care note, an unpaid service. ECP has built a business around the small handoffs that decide how assisted living actually works.
Inspiren wants to catch the fall before it happens
A nurse-founded company is turning the quiet minutes between care rounds into useful information. The wager: better senior care begins with seeing what everyone else misses.
BrainCheck and the 15 minutes that need a follow-up
A cognitive test can start a difficult conversation. BrainCheck is building a business around what happens next: the records, the care plan, and the people who must carry it out.
Nourish Care found its big idea in the paperwork
A care-home volunteer spotted a problem hiding in plain sight: carers were recording everything, but useful information was hard to retrieve. Nourish turned that frustration into a software business spanning care plans, staff rotas and the economics of care.
Birdie wants the care visit to end when the carer leaves
The homecare software company found its market by giving up on a family sensor product. Now it is taking on the paperwork that follows carers home.