canadian-executive
(12)
Allan Malcolm Is Teaching Marketing Teams to Work With AI - Without Sounding Like It
After two decades across Autodesk, Trimble and now Voxel, the Ontario-based CMO has a bracingly practical rule for AI marketing: train the system, protect the voice, and keep a human in the room from the first move.
Kim Layne Built a Marketing Career Where the Signal Runs Out
At Roadpost, marketing is not about manufacturing urgency. Kim Layne’s work begins where cellular coverage ends - turning satellite technology into something people can understand, buy and trust.
Rob Long Keeps Moving Closer to the Customer
From Coastal’s early online-eyewear push to Dyson’s first Canadian store, KITS’ free-pair flywheel and a new chapter at Phoenix, Rob Long has spent two decades removing the distance between a brand and its customer.
Laura Baker Is Making Marketing Answer the Hard Question: Did It Grow the Business?
After marketing Tim Hortons, mattresses, investments and hardware, Laura Baker arrived at Weed Man with a practical thesis: the dashboard matters, but the customer’s memory matters more.
Brad Loder Is Turning the FX Desk Into a Global Sports Business
Corpay’s cross-border marketing chief found a practical way to explain invisible financial infrastructure: put it beside the teams, leagues and live experiences that already move money around the world.
Christina O’Reilly Is Rewriting the CMO’s Job Around Signal, Speed and Judgment
A criminology graduate turned technology marketer, O’Reilly has spent more than two decades making complex companies easier to understand. At Hootsuite, she is applying that discipline to a market where social signals move faster than the org chart.
Valerie Stachurski Made the Leap From Words to the C-Suite
She started as a freelance writer, built an agency, and carried the same editorial instinct into healthtech. Her career is a study in how clear language becomes operating leverage.
John Swettenham Makes Big Institutions Feel Personal
From parcels to dinosaurs to a $500 million hospital campaign, the Ottawa executive has spent a career translating institutional scale into reasons for people to care.
Chris Fudge Is Betting the Workplace on One Small Signal: I Saw What You Did
After three decades crossing marketing, sales, service and coaching, the Achievers CMO has arrived at a plainspoken thesis: culture is built in the moments when useful work becomes visible.
Colin Bettam Has Spent Three Decades Making New Categories Feel Familiar
Before League, Colin Bettam sold beer, satellite radio, televisions and e-readers. The products kept changing, but his operating problem stayed the same: turn complicated technology into a story people can use.
Brady Josephson Is Turning Generosity Into a Growth Discipline
After two decades spent testing how people give, the Canadian marketer has returned home to lead World Vision Canada - carrying a career built on curiosity, experiments and a stubborn belief that generosity can grow.
The Marketer Who Sells Certainty in an Uncertain Grid
She has rebranded a fintech unicorn, a 240-year-old bank, and now the fuel cells keeping AI data centers awake. The common thread: making the invisible feel inevitable.