b2c-marketing
(10)
The Agency That Put Reputation Back Into the Funnel
Most agencies choose between attention and attribution. Trevelino/Keller spent two decades arguing that reputation belongs inside the revenue machine - then bought the missing machinery.
The Office Failed in Three Months. The Agency Lasted Forty Years.
Three months after Jim Sweeney signed four leases for his new agency, life made the office irrelevant. The workaround became a business philosophy: build around the problem, not the furniture - or the fashionable channel.
BlueConic Spent 15 Years Teaching Brands Who Their Customers Are. Now It Wants the Machine to Make the Next Move
The Dutch-born customer data platform built its name unifying messy first-party data. With Jebbit, Blueshift and a new crop of AI agents, BlueConic is betting that the next valuable layer is not another dashboard - it is the decision made while the customer is still there.
Acoustic Inherited IBM’s Marketing Cloud. Now It Wants Marketers to Escape the Legacy Stack.
Born from an IBM carve-out, Acoustic is rebuilding a collection of veteran marketing tools around one sharp idea: the system that spots customer intent should also be able to act on it. The hard part is proving that a legacy inheritance can become the cure for legacy martech.
Lori Riggs Built a Marketing Career on One Quiet Rule: Be Useful First
Long before she became Lifepoint Health's chief marketing officer, Lori Riggs found a durable formula for earning attention: solve the audience's problem before promoting the company. Her path from a hospital internship to the C-suite shows what happens when empathy learns to count.
Joan Khoury and the Long Game of Brand
She has spent 25 years walking into financial firms mid-transformation and doing the unglamorous work: finding the culture, naming it, and getting everyone to own it.
Emily Ketchen
She spent 14 years selling other companies' ideas before she got to shape one of the world's biggest tech brands. Now she is trying to teach a 70,000-person company to market like it grew up online.
Mike Meyer
Mike Meyer is Chief Marketing Officer at Fleet Farm, the roughly 70-year-old Midwestern farm-and-home retail chain headquartered in Appleton, Wisconsin. He arrived first as a consultant, embedded with the leadership team, and then stepped into the top marketing seat. A Baylor University graduate based near Fort Worth, Texas, he works at the intersection of rural retail heritage and modern digital marketing, writing publicly on topics like early-mover advantage and B2B intent data.
Taryn Rayment
Taryn Rayment is the Chief Marketing Officer of J.McLaughlin, the New York heritage apparel brand, a role she took in April 2024. Over roughly two decades she has run marketing and ecommerce for consumer brands across fashion, footwear, travel goods, and floral delivery - including a stretch as CMO and consumer division head at FTD during the pandemic, CMO at ecoATM Gazelle, and senior digital and CRM leadership at Cole Haan and TUMI. She is known for a data-driven, retention-focused approach to direct-to-consumer marketing and for steering omnichannel and e-commerce growth.
Tony Rogers
Tony Rogers is the Senior Vice President and Chief Marketing Officer of Dollar General, where he leads brand, media, personalization and the DG Media Network across the retailer's roughly 20,000 stores. A University of Texas graduate who started in accounting before turning to marketing, he built a 25-year career at consumer brands and retailers including Pillsbury, Frito-Lay and Gateway before spending more than 17 years at Walmart, where he rose to Chief Marketing Officer of Walmart U.S. and later Chief Member Officer at Sam's Club. He joined Dollar General in June 2024 after a stint as CMO of Signet Jewelers, bringing a philosophy built around purpose, evolution and keeping the customer at the center of every decision.