b2c-marketing
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The Agency That Put Reputation Back Into the Funnel
Most agencies choose between attention and attribution. Trevelino/Keller spent two decades arguing that reputation belongs inside the revenue machine - then bought the missing machinery.
The Office Failed in Three Months. The Agency Lasted Forty Years.
Three months after Jim Sweeney signed four leases for his new agency, life made the office irrelevant. The workaround became a business philosophy: build around the problem, not the furniture - or the fashionable channel.
BlueConic Spent 15 Years Teaching Brands Who Their Customers Are. Now It Wants the Machine to Make the Next Move
The Dutch-born customer data platform built its name unifying messy first-party data. With Jebbit, Blueshift and a new crop of AI agents, BlueConic is betting that the next valuable layer is not another dashboard - it is the decision made while the customer is still there.
Acoustic Inherited IBM’s Marketing Cloud. Now It Wants Marketers to Escape the Legacy Stack.
Born from an IBM carve-out, Acoustic is rebuilding a collection of veteran marketing tools around one sharp idea: the system that spots customer intent should also be able to act on it. The hard part is proving that a legacy inheritance can become the cure for legacy martech.